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You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
Tag: search ad
Struggling with Paid Search Ad Copy? Here are a Few Tips
Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
How to Use Digital Ads to Stand out to Gen Z
Gen Z is the most digitally-savvy generation to date, seeing as they’ve spent their whole lives in a world where technology was readily accessible to the masses. The normality of online experiences and readily available information have developed an unmoving set of values for the majority of this age group.
2 Search Tricks to Gain Visibility
Last year, roughly 33% of consumers who made online purchases began the process by performing an online search, according to a recent Search Engine Land article by Danielle Savin. If a consumer knows what they want, but doesn’t know where to get it from, they’re going to perform a search to find the answer. When they want to learn more about a product they’re considering for purchase, they perform a search. If they have a problem they need to solve, but don’t know how to solve it… you get the picture. So, how can your clients’ webpages be the ones showing up during these searches?
3 Ways to Boost Calls via Search
Your client’s search marketing components need to be up-to-date, especially if their primary focus is generating calls from their ads. Do their current search efforts make the cut?
3 Tips to Increasing Digital Advertising Efficiency
Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.
Targeting Today's 5 Types of Luxury Shoppers
Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.
How to Help Clients Use Click-to-Call to Score Revenue
Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients' mobile sites and mobile search ads ready to fulfill customers' calling expectations?
Planning Internet Advertising Spend in the Coming Year
Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.
