You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
Tag: search ad
Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
Last year, roughly 33% of consumers who made online purchases began the process by performing an online search, according to a recent Search Engine Land article by Danielle Savin. If a consumer knows what they want, but doesn’t know where to get it from, they’re going to perform a search to find the answer. When they want to learn more about a product they’re considering for purchase, they perform a search. If they have a problem they need to solve, but don’t know how to solve it… you get the picture. So, how can your clients’ webpages be the ones showing up during these searches?
Your client’s search marketing components need to be up-to-date, especially if their primary focus is generating calls from their ads. Do their current search efforts make the cut?
Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.
Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients' mobile sites and mobile search ads ready to fulfill customers' calling expectations?
Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.