Tag: video ad

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choic­es. Which plat­forms they should use depend on a few things, reports Pix­a­bil­i­ty.

Why Video Ads Are Crucial to B2B Companies

If a con­sumer was try­ing to learn more about a prod­uct or ser­vice and both a video and text were on the same page, 72% would choose to watch the video.

Free Video Ads? Yes, Please!

Have you ever won­dered whether it’s worth includ­ing YouTube ads in a cam­paign? If you have to ask your­self that, you prob­a­bly don’t know that, with­in the past month, 27% of all U.S. adults took action after see­ing a YouTube ad, accord­ing to Audi­enceS­CAN on AdMall by Sales­Fu­el.

Are Video Display Ads Worth Your Clients' Money?

With all the dam­age ad fraud­sters have been caus­ing pro­gram­mat­i­cal­ly trans­act­ed dig­i­tal ads, online dis­play adver­tis­ers just want to know that their ads are still being deliv­ered to real peo­ple at the time and place they paid for. As luck would have it, Inte­gral Ad Science’s H2 2018 U.S. Media Qual­i­ty Report has good news for you to share with your dis­play ad using clients.

Online Video: Marketing Expert Recommended For Top ROI

Com­pa­nies that uti­lize online video ads wit­ness 41% more web search traf­fic than their video-less coun­ter­parts.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just fin­ished the per­fect online video to show­case their com­pa­ny. One prob­lem, the video isn’t get­ting as many views as the client had hoped. What's hap­pen­ing and how do you fix it?

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are par­ents and oth­er fam­i­ly mem­bers going to know what to get their kids as presents? The chil­dren will tell them after they see your clients’ ads.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often over­looked ad strat­e­gy.

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more atten­tion by tak­ing advan­tage of a medi­um oth­er adver­tis­ers under­es­ti­mate (even though it holds receivers' atten­tion for 118% longer than dig­i­tal).

3 Tips to Increasing Digital Advertising Efficiency

Do you have dig­i­tal adver­tis­ing clients? Make sure they're tak­ing advan­tage of these three trends to make the most of their dig­i­tal ad spend.

Move Over, Pre-Roll Video Ads; It's Time for Branded Video

Your clients may think that pre/mid/­post-roll video ads are the best video adver­tis­ing route they can take, but 7% more media deci­sion-mak­ers are increas­ing brand­ed video spend instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile adver­tis­ing rev­enues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

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