Tag: video

Sell Smarter 04: Smarter Small Talk

For some, making SMALL talk is NOT EASY. If it doesn’t come naturally, HubSpot writer Asia Frost says it’s all much easier than you THINK. She shares strategies to use when faced with the task of small talk.

Are Your Clients Obsessing Over Ad Budget Waste?

Decades ago, John Wanamaker famously lamented he didn’t know which half of his ad money was wasted. This year, a survey from Rakuten suggests that U.S. marketers believe at least 30% of their ad dollars yield little or no return.

Video! AE Prospects by Month to Engage Local Bridal Shop

This month's Sell Smarter Awards features Jessica Davis & Leanne Dedow of Spectrum Reach.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Sell Smarter 03: Smarter LinkedIn Lead Generation

LinkedIn can be a great LEAD resource for sales reps; they just have to know how to USE IT efficiently. Episode 03 of the Sell Smarter Video Podcast provides tipadvice to help make finding leads a much less DAUNTING task and how to boost your response rates when you reach out to them.

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.

Don't Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn't happen to your clients' ads?

Sell Smarter 02: Prospect Meetings and Credibility Killers

In this episode of the Sell Smarter podcast we discuss scoring a prospect meeting and credibility killers.

Move Over, Pre-Roll Video Ads; It's Time for Branded Video

Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.

49% Say They Plan to Host or Participate in a Webinar in 2018

Video continues to benefit a wide variety of different business functions, according to Wyzowl's The State of Video Marketing 2018. Its most common benefit is increasing user understanding, but increased dwell time, sales, traffic, and reduced support queries are all attributed to video by sizeable chunks of marketers.

3 Search Optimization Methods for 2018

Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?

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