For some, making SMALL talk is NOT EASY. If it doesn’t come naturally, HubSpot writer Asia Frost says it’s all much easier than you THINK. She shares strategies to use when faced with the task of small talk.
Decades ago, John Wanamaker famously lamented he didn’t know which half of his ad money was wasted. This year, a survey from Rakuten suggests that U.S. marketers believe at least 30% of their ad dollars yield little or no return.
This month's Sell Smarter Awards features Jessica Davis & Leanne Dedow of Spectrum Reach.
It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital).
Do you have digital advertising clients? Make sure they're taking advantage of these three trends to make the most of their digital ad spend.
If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn't happen to your clients' ads?
In this episode of the Sell Smarter podcast we discuss scoring a prospect meeting and credibility killers.
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Video continues to benefit a wide variety of different business functions, according to Wyzowl's The State of Video Marketing 2018. Its most common benefit is increasing user understanding, but increased dwell time, sales, traffic, and reduced support queries are all attributed to video by sizeable chunks of marketers.
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?