Tag: video

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.

How to Be A Sales Video Superstar

Considered a salesperson’s “secret weapon,” video is becoming a common way for reps to communicate with prospects and clients. But some reps just can’t bring themselves to be comfortable in front of the camera.

Sneak Peek At Top Marketing Formats for 2020

Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.

Why Video Ads Are Crucial to B2B Companies

If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.

Not Sure How to Advertise to Gen Z? Here's a Crash Course

Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.

Free Video Ads? Yes, Please!

Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.

TV Ads Driving Web Traffic and Revenue for DTC Brands

More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today's crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.

Use This Sales Tactic To Connect With Leads

Today’s salespeople have a powerful tool at their disposal that many of their predecessors didn’t have: Video.

Traditional Media Companies Scoring More Digital Revenue

It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.

Are Video Display Ads Worth Your Clients' Money?

With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.

How to Spark Conversation with Non-TV Ads

Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?

Why Video Ads are Worth Your Client's Money

Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.

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