Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.
More companies are seeing the wisdom in starting their operations online before they set up bricks and mortar locations. In today’s crowded marketplace, these businesses need to reach consumers with messages about the products and services they offer.
Today’s salespeople have a powerful tool at their disposal that many of their predecessors didn’t have: Video.
It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.
With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.
Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.
With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.
If your clients are like most businesses these days, they fear category disruption. Who can blame them?
Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.