A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.
Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year.
Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant.
Fast and free shipping return as holiday shopper favorites, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.
Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.
Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.
Humbug. Salespeople hate holidays. Holidays are an excuse for decision makers to put buying decisions on hold. But the worst of them are the Christmas to New Year.
Despite falling on a Monday this year, more than half of Americans (55%) plan to celebrate St. Patrick’s Day. According to the National Retail Federation, 133 million people will celebrate the Irish holiday this year. Total spending on the day’s festivities is expected to reach $4.8 billion, essentially flat with 2013 spending.
Paid search spending typically rises every year in the 4th quarter as marketers seek to connect with holiday shoppers. This year should be no exception. With search accounting for nearly 50% of all digital ad spending, or a projected $19.76 billion in 2013, it’s worth looking at what’s happening in the format as the year draws to a close.