Tag: local

More Americans Would Rather Shop Local than on Amazon

“An Ipsos poll reveals the extent to which Americans have a favorable opinion toward different ideas, companies and people.”

Local Food Producers to Connect More with Customers

The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. According to a recent survey from Undeniably Dairy, a campaign by the Innovation Center for U.S. Dairy, three-quarters of Americans would be more open to someone’s point of view after sharing a meal, reinforcing the idea that most Americans believe in the connecting powers of food.

Most Americans Trust Local News More Than National

News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.

Are Your Clients Selling Themselves Short on Local Digital?

We recently celebrated National Small Business Week in the U.S.  Your clients have plenty to cheer about because the economy’s booming. But, they may be looking over their shoulders at the tech giants.

MAGNA: U.S. Ad Market to Reach New High in 2018

The good news is that media sellers can expect revenue of $197 billion in 2018. Without the cyclical spending of politics and the Olympics, the ad market growth will be more like 3.7%.

Major Brands Renew Focus on Local Marketing Efforts

Big brands spend plenty of money focusing on their national campaigns. They know they need to make an impression at the local market level, too. At least 80% are spending more or the same level of local marketing dollars in 2014 as they did last year. But, Balihoo, in its Local Digital Marketing study, notes that only 7% are satisfied with their local campaigns and measurement abilities.

Digital to Drive Local Ad Market Growth Through 2017

Last week, I discussed BIA/Kelsey’s new annual Local Media Forecast in the context of the outlook for radio stations. The firm’s report projects a strong outlook for the local media market every year between now and 2017. Not surprisingly, BIA/Kelsey’s analysts point out that digital formats will be the growth stars of the local ad market over the next several years.

Directories to Expand Services Offered to SMBs

Most traditional media companies have changed their strategies and business models to better compete in the digital age. Directory companies are no exception. These businesses have always relied on businesses to pay for upgraded listings in order to generate revenue, but in today’s digital environment, directory publishers are branching out into marketing services and targeting small and medium-size businesses (SMBs) in new ways.

National Advertisers to Pour Money into Local Digital Campaigns

Local media companies may find new revenue this year from national advertisers. This is especially true if they offer a mobile solution. While local advertisers spend at the rate of over 2 to 1 in the local ad market, when compared to national advertisers, the national money remains important to media companies.

Marketers to Increase Localization of Social and Mobile Campaigns

Last year, research firm Balihoo pointed out the difficulty that large marketers face when they try to advertise on the local level. These enterprises know they can better compete with local businesses and increase sales when they engage with customers on a personalized basis. New research from the CMO Council explains how enterprises can go about this process.

SMBs to Use Mobile and Social to Promote their Events

Whether it’s a wine tasting or a dance competition, small and medium-sized businesses (SMBs) are sponsoring events to generate foot traffic. While businesses historically promoted these events through radio or local newspapers, they have more channels to use these days. In particular, SMBs are realizing that mobile technology can help them spread the word about their upcoming events.

Mobile CTR Seasonality to Change Marketer Approach

With more marketers flooding the mobile space, some are looking to stand out from the crowd and make sure their campaigns are noticed. Several studies have been released lately that point to when social media posts should be released with regard to specific day and time of day. Another recently published study pinpoints the seasonality of click-through rates (CTRs).

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