As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
Yext, Inc., the leader in Digital Knowledge Management, released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.
Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.
“Online advertised vacancies increased 170,800 to 4,651,500 in July, according to The Conference Board Help Wanted OnLine (HWOL) Data Series. The June Supply/Demand rate stands at 1.46 unemployed for each advertised vacancy, with a total of 2.1 million more unemployed workers than the number of advertised vacancies. The number of unemployed was approximately 6.6 million in June.”
TV has long been the medium of choice for pharma companies. But, new research from DRG Digital | Manhattan Research shows that drug companies should give online ads a fresh look.
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”