Tag: smartphones

Phone Shoppers to See More Augmented Reality Baked into Phones

There will be further refinements, mass adoptions of certain trends, and a whole new batch of tempting handsets. Here’s what the experts at DigitalTrends.com expect to see this year in smartphones.

The Top U.S. Smartphone Apps of 2015

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds in 2015. Nielsen looked at some of the top trends for 2015 in digital, including the top U.S. smartphone apps and operating systems.

Smartphones, Tablets, Hi-Def TVs Lead Consumer Demand

Consumer demand for electronics will continue its rise through 2015. According to the Consumer Electronics Association, industry revenues are expected to reach an all-time high of $223 billion in 2015, an increase of 3% over 2014.

79% of Moms Use Smartphones While In Stores

The path to the wallet of today’s new mom may be through her smartphone. BabyCenter reports that smartphones use by moms has risen dramatically. As moms consult their phones during shopping trips, they compare prices, look for coupons and seek the best deals on favorite products in nearby stores.

40% of Homeowners Plan to Use Smartphones for Home Remodeling

More than one out of four (27%) homeowners reported using their smartphones in the past for a variety of tasks to help with remodeling their homes. According to a new survey of U.S. homeowners by homeowner mobile app provider Planese, the percentage jumped to 40% when they were asked if they planned to use smartphones for future remodeling projects.

Travel Apps Generate Top Tablet CTRs, Productivity Tools Rule for Smartphones

As marketers continue to tweak their mobile strategy, they’re anxious to know which strategies are working well. The mobile market is fragmented between tablets and smartphones so it’s important to understand how consumers are engaging with each type of device. Millennial Media consistently releases quarterly data showing top mobile devices, operating systems and consumer use of specific types of portals or apps. Their statistics can serve as a guideline for marketers who want to know which promotions are generating CTRs.

Consumers with Large Screen Smartphones Use More Data

As consumers opt for smartphones with larger screens, they are increasing their usage and data consumption. According to a new report from The NPD Group, monthly Wi-Fi and cellular data consumption on smartphones with screens 4.5 inches and larger is 44% greater than it is on smartphones with screens under 4.5 inches, at 7.2GB and 5.0GB, respectively.

More Than Half of Moms Use Retailer Apps

Tech-savvy moms continue to steer consumer shopping trends and adjust household spending behaviors, keeping retailers on their toes. More than half of moms use retailer apps (compared to a third of the general population), and 81% of moms reported use their smartphones to help manage their day.

Interstitials on Smartphones Driving Conversions

Marketers are continuing to move more ad money into the mobile channel. Apps are a good way to connect with consumers who are anxious to use their mobile devices to research products while they shop. But, marketers must first coax consumers to download their app. According to InMobi’s App Insight Report, the interstitial format rules in terms of attracting attention and generating conversions.

Smartphone, Tablet Ownership Rate Increasing Dramatically

Smartphones and tablets continue to enamor themselves with mobile phone users, as ownership continues to grow. New research finds that the number of U.S. mobile phone users who owned or used a smartphone this year reached 74%, up from 58% in 2012. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.

Consumers Embracing Smartphone Trade-In Options

The awareness and momentum behind smartphone trade-ins is growing in the U.S. According to a new report, more than 60% of smartphone consumers are aware of their trade-in options for a new device and 55% of them plan to take advantage of it the next time they upgrade. Among smartphone consumers, almost 62% said they are willing to go to a different retailer for a better trade-in price.

Marketers Refine Mobile Presence to Improve Conversion Rates

Marketers that have been slow to optimize their presence in the mobile world should make this format a top priority. The percentage of web traffic attributable to traditional computing continues to fall. As mobile traffic increases, marketers also have to pay attention to which devices and platforms are generating the most sales for them and make sure their offers look attractive in these environment.

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