AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.
Tag: State of Media Sales
SalesFuel’s 7th annual “State of Media Sales™” survey exposes contradictions in a transforming industry. The new annual survey shows while media sales/executive managers are optimistic about big sales growth this year, the pressures of churn and corporate goals for 2016 are placing maximum stress on sales teams.
From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.