In SalesFuel’s 2016 State of Media Sales study, 54% of sales reps and 58% of sales managers say it’s becoming harder to meet corporate expectations. It’s the current reality that the vast majority of media properties are corporately owned and need to meet the expectations of their shareholders. There may be little you can do to change this locally.
However, there are things media sales managers can do to make a job in media sales more productive and rewarding. From this study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them.
How does your team compare? Download the free white paper and find out.