BY Audrey Strong
SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, direct response and those how have more than half of their revenue from digital sources.
Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers.