AdMall, BIA Executives Analyze the State of Media Sales on the Leading Local Insights Podcast

BY Audrey Strong
AdMall creator and media sales veteran C. Lee Smith on the Leading Local Insights podcast

SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, direct response and those how have more than half of their revenue from digital sources. 

Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers.

Listen to Episode 29 of the Leading Local Insights podcast

Audrey Strong Avatar

Audrey Strong 

Audrey Strong heads all external and internal communications for SalesFuel, including public relations — which she has directed since 2014. Prior to SalesFuel, she founded her own public relations firm and served years as an award-​winning journalist in television news. Audrey earned her degree in broadcast journalism from Ohio University.

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