Author: Rachel Cagle

holiday

Can You Guess Which Holiday Year-End Email Strategy Worked Best Last Year?

Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.

car

Auto Dealers to Tap New Revenue Stream by Offering Subscriptions to Carless Consumers

"According to The Geography of Transport Systems by Jean-Paul Rodrigue, more than 90% of households in the United States own at least one vehicle, and the number of cars sold in America reached a record-breaking 17.6 million in 2016, reports Popular Science. But things have started to change. As local transportation continues to evolve more millennials are opting out of buying their own car in favor of newer, more flexible options like ridesharing service. To combat this migration, some manufacturers allow customers to subscribe to a car on a monthly basis for a fee, much the same way they subscribe to Netflix or Spotify."

co-op

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.

Cosmetics

94 Million People Researched Cosmetic Treatments Last Year

A record 94 million people visited RealSelf, the world's leading online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017, and laser and energy technologies have played a crucial role in the overall growth of medical aesthetics. Interest in laser and energy device treatments on RealSelf grew 10.5% in 2017, and five of the top 10 most researched minimally invasive categories on RealSelf last year included treatments using a laser or energy device.

mobile

Sharing Economy Services To Increase Business by Targeting Young Mobile Travel Planners

While Americans are growing more familiar with sharing economy services, the intention to use these services is declining in favor of more traditional services. According to the fourth annual Allianz Travel Insurance Sharing Economy Index released by Allianz Global Assistance, 53% of Americans declared they are either "not very likely" or "not at all likely" to use sharing economy services during their 2018 summer travels.

coffee

The Popularity of Cold Brew Coffee is on the Rise

On the heels of ready-to-drink (RTD) coffee and iced coffee growth, cold brew coffee has become commonplace across the foodservice spectrum, according to a report by market research firm Packaged Facts. Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold. Cold brew's promise of smoother taste and lower acidity, along with its premium positioning, higher price points, and enthusiastic younger consumers, build on iced coffee's base and help keep the coffee market humming along.

rent

Landlords to Promote Affordable Rent to Fill Vacancies

Median rent is appreciating more quickly this spring than last in 27 of the 35 largest U.S markets, according to the May Zillow Real Estate Market Report. In some of the nation's most expensive rental markets, median rent is appreciating more slowly now than last spring. In Seattle, for example, where annual rent growth has been among the highest in the country, rent appreciation has slowed from a 5.8% annual growth rate last spring, to a 3.3% annual growth rate now. A similar trend holds true in Los Angeles, Portland and Boston.

video

Why Online Video is a Must-Have for Your Advertising Clients

While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.

podcast

Audio Streaming Volume has Risen by 45%

"The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%."

insurance

35% of Retirees Don’t Know What Their Vision and Dental Insurance Options Are

If you're retired or getting ready to be, odds are you're unsure how you're going to get vision insurance. That's according to a recent survey commissioned by VSP Vision Care. A combined total of 332 retirees and pre-retirees participated in the survey.

mobile

Breakup Emails: the Push Your Clients Need to Confirm the Sale

Breakup emails are a final call-to-action that shows you have noticed the client’s silence and are going to respond appropriately. This is the make-or-break. How will they respond?

kiosk

Self-Serve Kiosks Drive Sales, Especially in Fast Food Restaurants

The world of retail is being turned upside down with consumers and investors alike preferring 'human-less' transactions, interactive retail services and multiple payment options, reports Financial News Media. It's no secret that traditional retail brands are doubling down on their investment into autonomous robotics in the name of competitiveness and bottom-line profitability.

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