Category: Digital+Technology

eSports Advertisers Should Target Females

"Esports fans are often described as simply “male millennials,” and the description often fits: Globally, men far outnumber women both as esports competitors and fans, reports Nielsen. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. And in countries where organized esports have been around the longest, we see more gender parity in esports fandom."

Smartwatches are Selling Better than Traditional Timepieces

"The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year."

Local TV Stations to Promote Movies being Broadcast

"When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities."

Nearly Half of Americans Ages 45+ Trust P2P

"Early Warning Services, LLC, the network operator behind Zelle, today released the results of its second Digital Payments Adoption Study. It found that 50% of first time P2P users are aged 45 and older. Not just for younger generations, older generations are trialing P2P because of growing confidence and trust in digital payments."

33% of Americans Want to Buy 5G-Enabled Smartphones

"According to the latest Mobile Connectivity Report from NPD Connected Intelligence, 5G awareness has reached nearly two out of three consumers, totaling 64%, at the end of the second half of 2018. This is up from 44% at the end of the first half of 2018."

Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

"It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill."

62% of Online Daters Believe Online Relationships Can Be Successful

"According to a poll by SurveyMonkey, fully half (50%) of online daters between the ages of 18 to 34 describe their experience as 'entertaining' while those ages 35 to 64 disproportionately describe them as 'disappointing' (37%)."

Bars and Restaurants to Tout Big-Screen Game Viewing During Fall Sports Season

"Younger consumers, typically millennials, are always on the go; from visiting family to working out to connecting with colleagues at happy hour. While they live busy lifestyles, Nielsen reports they also like to stay connected to what’s happening with their favorite sports teams. And that means these highly engaged viewers look for ways to stay connected to the latest scores and catch a game regardless of where they are."

60% of Digital Food Orders are Placed Via Mobile App

"Restaurant digital orders have grown at an average annual rate of 23% since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70% of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report."

Online Clothing Retailers to Target Luxury Shoppers

"U.S. online sales of luxury fashion items are showing significant growth coming from each of the key segments (footwear, accessories, and apparel) according to the new U.S. Luxury E‑commerce Report from The NPD Group. Much of the nearly 50% increase in dollar sales seen in recent years across these segments is attributed to an increase in buyer spending."

51% of Americans Value Free Returns in E‑Commerce

Radial, a bpost group company, today announced the results of its new global consumer insights study, "Cracking the Code: What Online Shoppers Value Most." The study surveyed more than 2,000 consumers across the United States and Canada to determine their online shopping preferences and what strategies brands can execute to meet customer expectations in the increasingly competitive business of commerce. The findings showed that consumers have clear and unwavering opinions regarding the services they value, as well as those that would turn them away.

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