Category: Digital + Technology

Nearly Half of Consumers Prefer Mobile App Rewards Redemption

"Results of a new survey indicate increasing consumer demand for a specific type of access to retail loyalty programs, reports Chain Store Age."

Easy Returns can Boost Online Clothing Sales

"52% of consumers have abandoned an online purchase out of fear of a difficult return process, reports Chain Store Age."

Retailers to Promote Buy Online, Pick-Up In-Store Services

"25% of online shoppers plan to use a smartphone to shop online this holiday season, according to a recent survey from The NPD Group. Just two years ago, 19% of shoppers reported doing so, says Retail Dive."

Retailers to Promote Safety Against Hackers

"Consumers are looking for the best deals on fashion items, electronics, and more, but not always from reputable sellers. Online brand protection software provider Incopro, in partnership with Sapio Research, conducted a survey with 1,059 U.S. respondents in October 2019 to understand how consumers are influenced online, and whether they know — or care — that they are being tricked."

Retailers to Promote Lower Priced Smartphones

"While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10% of consumers are spending over $1,000 on their smartphones. Since these consumers will be the target audience for 5G devices, which typically hit the market around the $1,200 price point, this may bring into question how quickly consumers will chose to upgrade to 5G."

Listing Artwork Prices Online Can Boast Sales

"This year is on track be another record-breaker for online spending and mobile shopping. Mike Steib, CEO of Artsy, says those online spenders are reaching for their phones not just to buy clothes or groceries, but to buy works of fine art, some costing six figures or more, reports Forbes."

Technology Helps Gym Goers Reach Fitness Goals

"With the concepts of wellness and mindfulness becoming ever more important for consumers, fitness has become a more relevant goal for many people, says Forbes. Work done by LatentView Analytics looked at approximately 150 million data points including information on products, product usage, product reviews as well as search terms and social media conversations over the last 10 years. The data revealed the following major trends about gyms and fitness."

Eco-Friendly Retailers to Target Gen Z with Digital Ads

"The era of the activist consumer has long since arrived, and the signals of this growing movement are everywhere. The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t, reports Nielsen."

More Businesses are Investing in B2B Collaboration Software

"Collaboration in the workplace across departments and geographies is driving the need to seamlessly communicate from varying locations and on multiple devices. This need for digitalization and visual data sharing is expected to increase demand for communication and conferencing solutions, contributing to growth in the Content and Collaboration software category in the U.S. B2B technology market."

Video Gamers Spend 11% of Their Entertainment Funds on Video Games

"According to the 2019 Evolution of Entertainment report from The NPD Group, 73% of Americans ages 2 and older play video games, an increase of 6 percentage points since June 2018."

45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone

"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."

Retailers to Emphasize Features of Big-Screen TVs

"We’re fast approaching the holiday shopping season, when you can expect to find lots of high-quality TVs for sale at great prices, says Consumer Reports. In 2019, those deals may look particularly attractive if you’re hankering for a big television."

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