Category: Digital + Technology

Retailers to Promote Ease of Making Purchases Via Voice

"With Siri, Alexa and Google voice assistants, help is just a command or question away. The convenience with such technology should be appealing to consumers."

Retailers to Target Customers Through Text Ads

"Constantly connected consumers increasingly seek to communicate with businesses via text, reports Chain Store Age."

More Retailers Should Sell Through Social Media

"According to social commerce platform Poshmark's 2020 social commerce report, 58% of consumers said they were comfortable with buying goods via social media rather than a company's website, while 75% said they would buy something directly from a person online, reports Retail Dive."

Shipping Costs Sway 76% of Online Sales

"To win the hearts of customers, e‑commerce retailers need to minimize one particular cost, says Chain Store Age."

Home Improvement Shoppers Want an Omnichannel Experience

"The majority of home improvement consumers enjoy the convenience of online shopping, but many still see a lot of value in the traditional in-store do-it-yourself (DIY) shopping experience. According to The NPD Group’s Checkout information, 20% of consumers who buy home improvement categories like to shop both in-store and online and will make an average of 13.8 purchases across both channels."

59% of Online Daters are Looking for Serious Relationships

"Dating apps are redefining how people find each other, what they are looking for, and how quickly they get what they want out of romance, reports Ipsos."

Retailers to Promote In-Store and eCommerce Tech Innovations

"A new global survey indicates consumers are receptive to brick-and-mortar innovations such as cashierless stores, says Chain Store Age."

Mobile Wallet Connected Loyalty Programs to Drive Grocery Sales

"New research on shopper preferences for payment methods shows how food retailers can drive growth by closing the physical and digital gap, reports Progressive Grocer."

Text Communication Options Sway 63% of Americans

U.S. consumers prefer companies that offer messaging as a communication channel, according to a new survey commissioned by Avochato. In fact, almost two-thirds (63%) of respondents would switch to a company that offered text messaging as a communication channel.

New Streaming Services Target Consumers Looking for Variety

"Last year, the number of people worldwide who subscribe to a streaming service (613 million) surpassed the number of people who subscribe to cable television (556 million) for the first time, reports Survey Monkey. More than half of Americans now subscribe to at least one streaming service, and 60% of Americans stream video at least once a week."

Businesses to Promote Engagement Through Virtual Reality

"Consumers today are increasingly craving immersive, real-life experiences, reports Nielsen. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a 'store' near you."

Nearly Half of Consumers Prefer Mobile App Rewards Redemption

"Results of a new survey indicate increasing consumer demand for a specific type of access to retail loyalty programs, reports Chain Store Age."

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