Category: Digital+Technology

Video Gamers Spend 11% of Their Entertainment Funds on Video Games

"According to the 2019 Evolution of Entertainment report from The NPD Group, 73% of Americans ages 2 and older play video games, an increase of 6 percentage points since June 2018."

45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone

"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."

Retailers to Emphasize Features of Big-Screen TVs

"We’re fast approaching the holiday shopping season, when you can expect to find lots of high-quality TVs for sale at great prices, says Consumer Reports. In 2019, those deals may look particularly attractive if you’re hankering for a big television."

Retailers to Promote the Savings of DIY Home Security Systems

"Property owners have long put up with the pricey multiyear contracts, extensive wiring, and ugly sensors that home security systems have traditionally required. But today’s do-it-yourself security systems are changing all that, says Consumer Reports."

Wireless Headphone Retailers to Target Tech-Savvy Consumers

"According to the newly released Future of Tech report from The NPD Group, consumer electronics revenue is expected to grow 3% annually through 2021 in the U.S. consumer marketplace. Product innovations in wireless headphones will aid in fueling growth."

16% of Consumers Use Smart Lighting

"Smart lighting products, such as smart lightbulbs and smart light switches, are some of the most popular smart home devices on the market. According to an April 2019 market research report from TraQLine, 16% of consumers in the U.S. own smart lightbulbs, which is only three percentage points behind top-selling smart speakers."

Consumers Ages 18–44 Are Top Audiobook Listeners

"According to global information company The NPD Group, nearly three out of four consumers in the U.S. reported reading a book or listening to an audiobook in the past six months."

Esports Programs Help Colleges Recruit Students

New data from Extreme Networks, Inc. and eCampus News shows that the esports industry is nascent, but growing rapidly. The report, which surveyed 281 technical and administrative leaders across K‑12 and higher education in North America, Latin America, Asia Pacific, Europe, and Middle East, found that 1 in 5 schools already have an esports program, and 71% are considering or might consider adding an esports program in the future.

More Consumers are Buying Their Car Accessories Online

"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."

Restaurants to Target Customers Using Limited-Time Email Ads

"Whether it’s the return of Pumpkin Spice Lattes in the fall or the green shakes that herald the coming of spring, consumers buy into these annual traditions and the sense that these offerings — like colorful fall leaves and spring flowers — are here for only a short time."

Nearly Half of Consumers to Purchase Smart Home Devices in 2019

Parks Associates announced the topics and call for papers for the 14 annual CONNECTIONS Summit: Smart Home Business Models and Strategies, taking place January 7, 2020, on the first day of CES 2020 in Las Vegas. The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market.

Cybersecurity Experts Can Sell Solutions to Employees Working from Home

As work-life and technology continue to evolve, a growing number of small business owners find themselves adopting remote work policies or "WFH" perks. However, their employees, who use company platforms and networks in popular locations such as coffee shops and airports, are more susceptible to the risk of an online attack.

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