Category: Purchase Intent

Retailers to Tout Robotic and Stick Vacuum Cleaner Offerings

"The ten fastest growing home environment appliances in 2018 were all robotic and stick vacuums. These two categories, representing a combined $1.5 billion in sales during the 12 months ending March 2019, are driving electric floor care growth and significantly outpacing the upright vacuum category. Robotic and stick vacuums are expected to continue this trend through 2021, according to the new Electric Floor Care Home Trends Report from The NPD Group."

Travel Agencies Can Prevent Lodging Disasters

"According to Consumer Reports, fully 59% of travelers in a recent survey of 2,000 Americans conducted for AIG Travel said they’d been on a trip that didn’t go as planned."

Builders to Promote Walk-in Pantries and Granite Countertops

A national survey commissioned by Erie Insurance found that more than half of U.S. homeowners (53%) are happy with the features they chose for their homes, but the rest (47%) regret one or more of the features they chose.

More Americans Prefer Burgers than Chicken Sandwiches

"Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches?"

Hotel Bars to Cater to Travelers’ Need to Unwind

"Alcohol has long been embedded in American culture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where America will drink in the coming years, we need to consider today’s on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry."

Retailers to Promote the Positive Effects of Healthy Lighting for Kids

Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4–5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.

Cosmetics Retailers to Promote Environmentally Mindful Products

"The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty."

Retailers to Promote Pet Products by Humanizing Pets

"Pet is now more than a category, reports Drug Store News. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store."

Women Are Flocking to Off-Price, Specialty Retailers for Jeans

"Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall."

Retailers to Target the 77% of Americans Celebrating Father’s Day

"Father’s Day spending was estimated to total a near-record $15.3 billion in 2018, according to a study released by the National Retail Federation and Prosper Insights & Analytics. A total of 77% of Americans were predicted to celebrate Father’s Day and spend an average of $133 per person."

Realtors to Target the 59% of Gen Zers Who Want to Buy Houses

"Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp."

Laser Hair Removal Businesses Save Women 2 Months of Time Shaving

According to a new survey, conducted by ResearchNow, Ideal Image found that women spend 60 days of their lifetime shaving their legs, underarms, bikini area, and more.

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