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"A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows one in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive."
Category: Purchase Intent
70% of Americans will Celebrate Halloween
"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Women Want Skin Care Products that Use Clean Ingredients
U.S. women are increasingly turning to online research to better understand the ingredients in, and the brands behind, their facial skincare products, according to recent data released in the Women’s Facial Skincare Consumer Report from The NPD Group.
Marketing Mail-In DNA Tests
"About one-in-seven U.S. adults (15%) say they have ever used a mail-in DNA testing service from a company such as AncestryDNA or 23andMe, according to a new Pew Research Center survey. Most of them say they did so to learn more about their family origins, and a notable share say the results surprised them."
Women Care More about a Bra’s Comfort than Looks
"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."
Hotels to Promote Their Quality Beds to Business Travelers
According to a new survey from luxury bedmaker DUX, only about one-third (34%) of Americans say they sleep better in a hotel room. The survey was conducted online by The Harris Poll for DUX from June 18–20, 2019, among 2,060 U.S. adults.
Fit and Feel Are Prime Benefits for In-Store Kids’ Apparel Shoppers
"The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research."
Even Meat Eaters are Fascinated by Veggie Burgers
"Plant-based and veggie burgers are increasingly finding their way on to quick service restaurants (QSRs) menu boards and customers are responding. There were 228 million servings of veggie burgers and veggie sandwiches ordered at QSRs in the year ending May, up 10% from a year ago, reports The NPD Group."
Retailers to Promote the Comfort of Their Clothes
"Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years."
Hispanic Homeownership is on the Rise
"Hispanics are experiencing the largest homeownership gains of any ethnic group in the U.S., a turnaround for the population hardest hit by the housing bust that could help buoy the market for years, reports The Wall Street Journal."
Retailers to Promote Their Smart Shoe Offerings to Women
Allied Market Research recently published a report, titled, "Smart Shoes Market by Product Type (Smart Walking Shoes, Smart Running Shoes and Smart Sports Shoes), End User (Men and Women), and Distribution Channel (Supermarket/Hypermarket, Specialty Store and Online Store): Global Opportunity Analysis and Industry Forecast, 2019–2026." According to the report, the global smart shoe market was pegged at $115.3 million in 2018 and is anticipated to garner $223.4 million by 2026, registering a CAGR of 9.1% from 2019 to 2026.
State/National Parks to Promote Environmentally-Responsible Vacations
"A recent Ipsos survey conducted to help inform the Florida Keys National Marine Sanctuary’s future decisions examined Americans’ preferences for the types of vacations they like to take. Vacationers greatly enjoy spending their time off with their family or friends first and foremost with 84% reporting that they were either currently planning or becoming more interested in taking a vacation to spend time with family or friends. Outside of who they vacation with, Americans were most interested in vacations that involved experiencing natural environments and their wildlife (71%), national parks (71%), or architectural or historic sites (68%)."
