Retailers to Promote Smaller Luggage Options to Travelers
"Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much."
"The winning silhouettes across luggage, bags, and small personal accessories are those that provide hands-free functionality, and are travel-focused. Everyday backpacks, fanny packs, luggage sets, sack packs, and credit card cases are the top growth categories."
“'Travel planning, including searching for the best deals, has gotten easier, and travel has become a key marketing message across retail categories,' says Beth Goldstein, accessories and footwear industry analyst, The NPD Group. 'The accessories that make it easier for consumers to enjoy their experiences — whether looking to get out and about unrestricted by the gear we carry with us on a daily basis, taking a short trip or micro-cation — will be the products that get their attention, and the sale.'”
While Travelers (Domestic) are online planning their next trip, they can be targeted with digital advertisements. Last year, according to AudienceSCAN, these consumers took action after receiving email ads, sponsored search results and ads on daily deals sites such as Groupon.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on department stores and luggage and leather shops, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.