Promoting Vinyl Siding Choices to Homeowners

BY Rachel Cagle
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"The beauty of vinyl siding is more than skin-​deep," says Consumer Reports. "It can boost a home’s curb appeal, last 50 years or more with little maintenance, and protect a house from costly damage caused by moisture and insects." Spring and summer are prime times for both these types of damages.

There are many benefits to selecting vinyl siding, aside from the damage protections. For starters, it's affordable, especially compared to other siding options. Vinyl is easy to maintain and, if the homeowners decide to eventually sell their home, they'll "recoup about 75% of the cost."

Consumer Reports warns not to place new siding on top of existing siding when having it installed, as damage that should be repaired can be revealed with the removal of old siding. An extra layer of siding could also have negative effects on the look of the house.

Last month, 58.3% of Home Siding Shoppers used a search engine to research a product they were considering, according to AudienceSCAN.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on roofing/​siding contractors and building supply stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.