Category: Purchase Intent

Retailers to Promote Smaller Luggage Options to Travelers

"Functional and travel-focused products have been bright spots in the accessories industry over the past few years. According to The NPD Group, 2019 revealed an increased consumer emphasis on lightening their load as U.S. dollar sales of carry-on luggage grew 3% and sales of larger sized suitcases declined nearly as much."

Restaurants to Promote Offerings for Solo Diners

"Over the last five years, solo diners, or parties of one, have increased their share of restaurant visits while other party sizes have declined, reports The NPD Group."

Retailers to Promote the Top Tile Trends of 2020

"Capra and Coverings’ sponsors Ceramics of Italy, Tile Council of North America and Tile of Spain collaborated to gather and report this year’s top 10 Tile Trends for 2020, in an effort to celebrate tile’s aesthetic elements, durability and versatility for National Tile Day, reports Floor Covering Weekly."

Book Retailers to Promote In-Demand Love and Marriage Titles

"There was greater interest in love and marriage books in the United States in 2019 than in any year in the past five years. In fact, year-over-year sales of books in this genre grew 5% in 2019, reaching 1.7 million copies, according to global information company The NPD Group."

53% of Millennials Plan to Furnish Their Outdoor Spaces This Year

"With warmer weather on the way, more than half (56%) of Americans plan to buy at least one piece of outdoor furniture this season, with a majority of millennials (53%) saying they want to buy multiple pieces, compared to 29% of boomers, according to a new survey from the International Casual Furnishings Association."

Retailers to Promote Ethical Creation of Luxury Goods vs Counterfeits

"For some shoppers, buying fake goods can be about as good as the real thing, reports Retail Dive. It's not clear how big the global counterfeit market is, but research suggests it costs American retailers a sizeable amount of lost revenue. Per a 2018 report from the U.S. Government Accountability Office, the Customs and Border Patrol seized an estimated $1.38 billion worth of knockoff merchandise in fiscal year 2016 alone."

Retailers to Promote All-in-One Printers

"Most people want a few simple things from their next printer: a low price tag, tolerable ink costs, WiFi connectivity, and the ability to copy and scan documents, says Consumer Reports."

84% of Americans Celebrate Mother’s Day

"In 2019, Mother's Day was expected to deliver the highest consumer spending to date in NRF's history."

Donut Shops to Promote Their Coffee Offerings

"There are 18,010 donut shops in the U.S. and although donuts get top billing in this quick service restaurant (QSR) category, consumers visit them more for the coffee than the donuts, reports The NPD Group."

Water Treatment Services to Target the 110 Million+ Americans with Contaminated Water

The Environmental Work Group (EWG) has released a new report citing that contamination of U.S. drinking water with toxic fluorinated compounds known as per- and polyfluoroalkyl substances (PFAS) is worse than previously estimated. In 2018, the EWG estimated that 110 million Americans' water supply may be contaminated with PFAS, but today feels this estimate could be too low.

Millennials Need Help Reducing Debt and Increasing Savings

"Millennials, as a group, face some tough economic challenges — everything from paying down student loans to affording healthcare to figuring out how to buy a house, says Consumer Reports."

Breakfast Eaters Care More About Function than Food

"Breakfast means breaking a fast and whether consumed at 6 a.m. or 11 a.m., it’s always been an important meal in the U.S. Last year Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning, reports The NPD Group."

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