Category: Purchase Intent

Homeowners Insurance Sellers to Boost Sales Through Educational Advertising

“If you’re getting a mortgage for your new home, your lender will require homeowners insurance, says Consumer Reports. And even if you’re among the rare home buyers purchasing without a mortgage, you still should get homeowners insurance to protect against costly perils like fire and wind damage.”

Retailers to Promote Specialty Camping Accessories

“In the U.S. sales of camping accessories and equipment have remained stable, up 0.2% for the 12 months ending March 2019 compared to the same timeframe year ago, according to The NPD Group. However, sales of camp accessories that bring the comforts of home to the great outdoors have steadily increased, accounting for most of the growth.”

Retailers Promoting More Fragrance Options in Growing Men’s Market

“Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5% increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6%), according to research from The NPD Group.”

Retailers to Promote the Small Luxuries of Bath Products

“For most consumers, especially millennials, instant gratification is the name of the game. Yet, when it comes to their bath rituals, they are in slow motion, favoring bath care products that will help them unwind and relax, reports Drug Store News.”

Bookstores to Promote Their Japanese Manga Selections

“Although it’s been growing by leaps and bounds, many readers in the United States are still unfamiliar with a popular style of series-driven Japanese comic books and graphic novels, called ‘manga.’ In fact, manga is currently one of the fastest growing areas of comic books and narrative fiction, according to global information company The NPD Group.”

Retailers to Tout Robotic and Stick Vacuum Cleaner Offerings

“The ten fastest growing home environment appliances in 2018 were all robotic and stick vacuums. These two categories, representing a combined $1.5 billion in sales during the 12 months ending March 2019, are driving electric floor care growth and significantly outpacing the upright vacuum category. Robotic and stick vacuums are expected to continue this trend through 2021, according to the new Electric Floor Care Home Trends Report from The NPD Group.”

Travel Agencies Can Prevent Lodging Disasters

“According to Consumer Reports, fully 59% of travelers in a recent survey of 2,000 Americans conducted for AIG Travel said they’d been on a trip that didn’t go as planned.”

Builders to Promote Walk-in Pantries and Granite Countertops

A national survey commissioned by Erie Insurance found that more than half of U.S. homeowners (53%) are happy with the features they chose for their homes, but the rest (47%) regret one or more of the features they chose.

More Americans Prefer Burgers than Chicken Sandwiches

“Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches?”

Hotel Bars to Cater to Travelers’ Need to Unwind

“Alcohol has long been embedded in American culture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where America will drink in the coming years, we need to consider today’s on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.”

Retailers to Promote the Positive Effects of Healthy Lighting for Kids

Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4-5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.

Cosmetics Retailers to Promote Environmentally Mindful Products

“The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty.”

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