Category: Purchase Intent

Online Retailers to Promote Subscription Boxes

"54% of online shoppers say they use a subscription service, according to a survey conducted by ratings and reviews platform Clutch, reports Retail Dive."

Holiday Shoppers to Spend Billions on Gift Cards this Holiday Season

"Consumer confidence is high this holiday season, according to NRF Director of Industry and Consumer Insights Katherine Cullen, and consumers say they'll be spending about $1,000 on average on gifts and other items for the holidays."

Real Estate Agents to Promote Houses Near Public Transit

"Neighborhoods located within a half mile of public transit services outperformed those in areas farther from public transit based on a number of factors, according to a report released today by the American Public Transportation Association and the National Association of Realtors. 'The Real Estate Mantra — Locate Near Public Transportation' highlighted the critical role public transportation plays in determining real estate values, revealing that commercial and residential real estate market sales thrive when residents have mobility options close by."

Brick-and-Mortar Retailers to Promote Holiday Inspiration

"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."

Retailers to Promote Sports Leisure Footwear

"Footwear sales in the U.S. are forecasted to increase through 2021 on account of strong growth in the sport leisure category, according to The Future of Footwear, a new report from The NPD Group forecasting growth and declines across key categories. Furthermore, sport leisure (which is dominated by athletic-inspired casual sneakers, and also includes sport slides and skate shoes) is expected to surpass fashion as the largest footwear category in 2020."

Retailers to Promote Fine Watches to Younger Consumers

"Consumers are changing how they wear watches, and total watch market sales have risen 17% to $9.5 billion in the 12 months ending June 2019. Smartwatches have driven much of this growth, but an increasing number of consumers under 35 years of age are embracing the fine watch segment, according a new report from The NPD Group, How Watch Customers Tick — from Smart to Luxury."

Music Lessons can Also Benefit Students in Other Classes

"When the dust settles on those first chaotic weeks of getting kids back to school, parents turn their attention to a bigger challenge: how to help their child make the most of this academic year and the years to come."

Home Audio Retailers to Promote Soundbars

"You can buy a TV with an excellent rating for sound quality, but you may have to pay more and perhaps buy a larger TV than you really want. An easy fix is to add a sound bar to the TV of your choice, says Consumer Reports."

Toy Stores to Promote Toy Supercategories to Grandparents

"After a modest decline forecast for 2019, total toy industry dollar sales in the U.S. are expected to pick up again in 2020; and this trend is expected to continue through the end of 2021, according to The NPD Group’s latest report, The Future of Toys."

Avoiding These Fall Chores can Cause Catastrophic Consequences

"Late summer/early fall is the right time to get your yard and house in order because come winter, small problems can turn into expensive nightmares, says Consumer Reports. 'A little bit of preventive maintenance now will help you avoid big hassles in the future,' says John Galeotafiore, who oversees CR’s testing of outdoor power equipment and other home gear."

Black Friday Shoppers are Motivated by Both Deals and Tradition

"Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics."

50%+ Americans Order from Earth-Friendly Restaurants

"Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests."

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