Category: White Papers

New white paper “The Best Salesperson I Ever Had” identifies top six traits found in sales superstars

Small business owners speak to best salesperson they ever had: six points of differentiation that caused these salespeople to stand out from all the rest.

Beth Frederick January 4, 2016 White Papers

New White Paper: The Basics of Co-op Advertising Sales

Co-op advertising is back in fashion again among media sales reps — especially as it pertains to digital. Our AdMall team has created this four-page "quick notes" style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-op funds to pay for additional advertising or digital marketing services.

Beth Frederick December 5, 2015 White Papers

New Study & White Paper: Local Media Growth in Digital Threatened by Google and Facebook

32% of media sales/executive managers finding it harder to compete with digital pureplays than just one year ago WESTERVILLE, Ohio (March 19, 2015) — The just released white paper that expands on the 2015 State of Media Sales™ survey from MediaSalesToday​.com shows the continued upward trend of media sales revenues from digital. 51% of media

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