Automotive Marketing Messaging White Paper: 2016–17 Shopper Profile

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Sales­Fu­el® announces new auto­mo­tive pur­chase intent data for 2016–2017 from its 7th annu­al Audi­enceS­CAN study of near­ly 16,000 online con­sumers 18+ in the Unit­ed States. The new study reveals 19.3% of adults online plan on pur­chas­ing a new car or truck in the next year.

This white paper details cus­tomer ser­vice lev­el desires and expec­ta­tions, con­sumer behav­ioral reac­tion to a bad expe­ri­ence, the impor­tance and effect of a dealer’s rep­u­ta­tion, what fac­tors are dri­ving buy­ers into some deal­er­ships and not oth­ers, what is the LEAST effec­tive thing to spend mon­ey on to build com­mu­ni­ty good­will and rep­u­ta­tion, and final­ly, what mod­els and brands are most desired in the months ahead.

Sales­Fu­el also asked our friends at Clar­ivoy – a mar­ket­ing tech­nol­o­gy firm in Colum­bus, Ohio that offers TV ana­lyt­ics and multi-touch sales attri­bu­tion for the auto­mo­tive indus­try — to weigh in.

How can sell­ers cap­ture and cap­ti­vate the atten­tion of  new car/truck shop­pers? Down­load the free white paper and find out.

Sales­Fu­el and its part­ners may use this infor­ma­tion to con­tact you with relat­ed infor­ma­tion or announce­ments.

Beth Frederick
Beth is the Vice Pres­i­dent of Mar­ket­ing at Sales­Fu­el. She has over 20 years of expe­ri­ence client-side, agency-side and for one of the largest media com­pa­nies in North Amer­i­ca.