Automotive Marketing Messaging White Paper: 2016–17 Shopper Profile

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SalesFuel® announces new automotive purchase intent data for 2016–2017 from its 7th annual AudienceSCAN study of nearly 16,000 online consumers 18+ in the United States. The new study reveals 19.3% of adults online plan on purchasing a new car or truck in the next year.

This white paper details customer service level desires and expectations, consumer behavioral reaction to a bad experience, the importance and effect of a dealer’s reputation, what factors are driving buyers into some dealerships and not others, what is the LEAST effective thing to spend money on to build community goodwill and reputation, and finally, what models and brands are most desired in the months ahead.

SalesFuel also asked our friends at Clarivoy – a marketing technology firm in Columbus, Ohio that offers TV analytics and multi-touch sales attribution for the automotive industry — to weigh in.

How can sellers capture and captivate the attention of  new car/truck shoppers? Download the free white paper and find out.

SalesFuel and its partners may use this information to contact you with related information or announcements.

automotive, Automotive Marketing Messaging White Paper: 2016–17 Shopper Profile
Beth is the Vice President of Marketing at SalesFuel. She has over 20 years of experience client-side, agency-side and for one of the largest media companies in North America.