In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months. And many media salespeople are adapting to the challenge. Don’t let yourself and your sales team be caught unprepared. Learn when and where to look for recovery and growth with the State of Media Sales 2020 Whitepaper.
Category: White Papers
As a media seller, you might feel like your entire income stream is at risk. As many of your clients are closing their doors or suffering significant business impact because of the coronavirus outbreak, your first instinct may be to pull back. But this is the LAST thing you should do! Yes, it’s bad out there. However, going into hiding is NOT a survival strategy.
Remember that the first objective of sales professionals is to help your clients, and they need your help now more than ever. So it is critical that you stay focused and productive during these trying times.
Download our Selling Media During the Pandemic whitepaper now to learn how!
Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023, underscoring the need for local businesses to develop campaigns in a range of formats. Decision-makers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing. In this sales enablement white paper, you’ll learn who is buying digital marketing services and how they're buying. New research from SalesFuel’s Selling to SMBs study reveals how to sell to these buyers, especially for social media management and mobile.
Hiring an employee who turns out to be toxic can cost the company lost sales, higher rates of sales rep turnover, and turmoil. Research shows that 4% are sociopaths and nearly one out of 12 people have frequent toxic behavior. In this book, we offer a glimpse at 13 types of toxic personality types we’ve identified in the workplace for sales teams.
We have ordered the chapters by the most difficult and problematic, the Jungle Fighter, to the least likely to be problematic, the Martyr. Using documented case studies, we also outline the steps you can take to address toxic behavior and restore harmony to your organization.
Members of the first digital generation are increasingly showing up in the C‑suite. In fact, today’s B2B buyer is more likely to be a millennial.
In this sales enablement white paper, you’ll discover that although every millennial is different, new research from SalesFuel’s Selling to SMBs study finds this generation has tendencies that are significantly different from their predecessors. You’ll discover how the buying process differs, the importance of marketing and social media, which salesperson behaviors can make the sale – and which will kill a sale — with this new generation of decision-makers.
Does every lead you get lately look like crap? Has your creativity dried up? Your energy drained? Are your co-workers always getting on your nerves? And your sales numbers starting to suffer?
Your gas tank could be running low and you’re well on your way to burnout. And nobody wants to buy from a low energy salesperson who doesn’t exude energy, passion and confidence. Here’s 18 ways to get rid of the mental JUNK that’s causing your FUNK.
This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business' marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.
Across the nation, sales managers are struggling.
They struggle to keep up with deadlines, with reporting, with setting and hitting goals, and with managing and motivating their sales teams. There is not enough time. And most definitely, there is no time for sales coaching.
It’s time to disrupt the way we think about managing sales forces forever. It is time for a sea change in sales management. And it’s time for adaptive sales coaching.
Read 4 different ideas on company culture.
Our panel of experts come from different backgrounds and have differing views of culture. However, they all agree that culture is important to a workplace. Let these experts cultivate – if you will – some thoughts on culture.
Download this white paper to read what they have to say.
AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.
“She doesn’t seem like he wants to help me out,” a respondent said about his manager in SalesFuel’s 2017 Voice of the Sales Rep study. “He is not around when I need him or he fails to see the importance of an issue I need his help to resolve.” These are direct quotes from two of the 725 salespeople SalesFuel polled in January 2017. And it’s what sales representatives are thinking, but aren’t telling their managers.
Got a turnover problem at work? Hate your boss or perhaps recognize you’ve hired a bad manger? What did you fail to recognize when hiring them or how can you develop and hone top management skills in existing staff? How can your HR department recognize true talent in front of them in the interview process? And how does having the right leader equal a boost in sales?
All these answers and MORE are found in SalesFuel’s free white paper entitled “The Best Sales Manager I Ever Had.”