BY C. Lee Smith
The Opportunities for AI in Media Sales
Attitudes, Adoption and Action for Transforming the Future brought to you by AdMall®
AI is reshaping how media sales teams operate — but success depends on how leaders apply it.
This special report reveals what hundreds of media sales professionals and managers across the U.S. really think about artificial intelligence — and how it’s already transforming local media sales strategy, performance, and the credibility of your sales team.
41% of managers cite leading AI implementation as their top challenge, but only 36% of media sellers clearly understand how to use AI effectively, according to the 2025 State of Media Sales survey. Before you decide what role AI should play in your sales organization, see what your peers are doing right now — and where the biggest opportunities (and mistakes) are happening.
- How Does Your Team Compare? Discover how sales managers and reps across broadcast, digital, radio, print, and cable are actually using AI tools — and which ones produce measurable results.
- Where are the opportunities for revenue? Whether it's creating new marketing services for GEO (SEO for AI Overviews), creating lead magnets or just improving efficiencies, developing an AI roadmap is essential for your sales team.
- Where is AI Creating Risk? Learn why 64% of sellers say AI often “sounds smart but isn’t always right,” and how to train your team to verify AI-generated data to avoid credibility issues.
- How Should You Leverage Responsible AI? Get insights on developing an ethical, data-secure AI policy and answering client questions about AI use with confidence.
- What are the Skill Gaps You Need to Close Now? Understand the new competency media sales managers must prioritize: critical thinking. See how top performers pair AI efficiency with human insight to win deals.
- What Should My Team Be Focused On? Learn 10 takeaway strategies for how integrated AI tools and human-verified research work together to help you prepare faster, personalize pitches, and close more business.
