You Might Be Trying on Bras Inside a Truck and Other Lingerie Trends

BY Courtney Huckabay
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The idea of the Try-​On Truck, says True&Co. Founder Michelle Lam, is to take the online shop on the road and give customers a chance to be fitted in person. And, Neha Kant, founder of Clovia​.com, shares a few lingerie trends that are sure to hit it big in 2016.

"In this intimate world, there is a fine line between risque and risky, beautiful and ugly," IANS wrote in From fairy tale to vintage lingerie: Your shopping guide for 2016.
Here's what's hot in undies for 2016:

Fairy tale lingerie

"Inspired by the stories of Disney princesses like Cinderella and Rapunzel, the fairy tale styles are now being given a sexy twist — taking away some of the delicateness of these characters and adding some playfulness," Neha Kant said. "The intricate detailing and use of soft fabrics such as silk, satin and frills have been brought together in a sophisticated piece of lingerie."

Vintage collection

"The high-​cut bottoms of the 1980s and the sporty, minimalist aesthetic of the 1990s are gradually coming back into vogue," according to Kant. "The Cuban heel stockings and the stylish waist cinchers are being aesthetically elevated and reimagined by various designers."

Organic lingerie

"From bra-​and-​underwear sets to sporty tape bras paired with high-​waisted briefs, the latest lingerie made from organic cotton lets your skin breathe, giving comfort to your intimate wears," Kant explained. "These chemical-​free and organic collections are designed for everyday use and are available in various colours, cuts and sizes to match up with any version of you."

Pop colours

"Candy colours, shocking pink, and electric blue are considered among the most sensual colours. Pair these bright coloured pieces with a white tank top or sheer top."

Harness Bras

"These strappy bras can be worn alone, or paired perfectly with easy, loose tank tops or open back tops. Be it a sophisticated black piece with soft jersey cups, or a colourful, multi-​strapped design, these harness bras are the ultimate alternative to the modest camisole — giving new life to a blouse or sheer top."

These are the types of lingerie you might see and try on in a mobile bra shop – if the trend catches on!

The idea of the Try-​On Truck, says True&Co. founder Michelle Lam, is to take the online shop on the road and give customers a chance to be fitted in person. "It's a personal shopping experience with bras outside the mall," she says. After Proxy, the truck will head to the ModCloth shop in Union Square, then Marin and Silicon Valley, followed by a yearlong national tour, according to Lamar Anderson.

"Perhaps inevitably for a venture in mobile retail, the Try-​On Truck rolls several entrepreneurial cliches into one. The truck isn't just a truck; it's like a tiny home! Attendants aren't salespeople, they're "fit therapists"! And there is, of course, an algorithm: a proprietary fit quiz that analyzes sizing data from more than 2 million women and spits out recommendations for each customer, like Netflix for your boobs," Anderson wrote in San Francisco Magazine.

"The 300-​square-​foot shop, designed by Spiegel Aihara Workshop and Mobile Office Architects, isn't fully enclosed," Anderson described. "But there are heaters in the dressing rooms (phew), with natural light pouring in through shades, for modesty. And there is, hallelujah, no measuring-​tape lady. Instead, shoppers take the aforementioned fit quiz, which pinpoints size by taking into account how your current brand fits, along with past data from other shoppers. It also asks a lot of personal questions. We took the quiz at home the night before, and the "Are you a rightie or a leftie?" question was not answerable from memory. (Handy tip: have someone in the room you can flash for expediency's sake.)"

"Beforehand, we had been a little worried about standing around in a bra with a stranger, but it all felt totally normal. Appointments at the Try-​On Truck are more like a bridal-​boutique session than the back of a Victoria's Secret, where addled employees thrust fistfuls of linty sample models at lines of vaguely traumatized ladies. And why not? Bras are just as complicated as plenty of wedding dresses, and women wear them every day," Anderson said.

Capture the 16.5% of U.S. adults who intend to purchase women's lingerie in the next 12 months for themselves or family with research from AudienceSCAN. Lingerie Shoppers are 62% more likely than average shoppers to be single, but cohabiting with a significant other. 29% celebrated Valentine's Day at a restaurant or hotel. This is timely too: 30% of Lingerie Shoppers love watching the Olympics! Get some spots on during the Rio Games! A mobile presence is important – Lingerie Shoppers are 50% more likely than average to look up business info/​locations on their smartphones. (Especially if they're looking for a bra truck's location!)

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.