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Patrick Norris is Senior Vice President of Jim Doyle & Associates. Previously, as the Managing Partner of the Norris Auto Group, Pat ran a collection of 5 retail, multi-brand automobile dealerships and 2 motor sports stores. In this episode, we discuss: Managing corporate HQ and multi-location satellite organizations; Effective delegation tips; How to manage several brands within your organization; Latest on the automobile industry in the U.S.; and Millennials as customers and employees.
Tag: automotive
Mechanics to Attract New Customers Through Payment Plans
"Payment plans for automotive repairs turn new customers into repeat customers, reports Modern Tire Dealer. 'It’s something you want to offer your clients when they don’t have the money,' says Jenny Moran, who handles the auto service payment plans for Mac Wheels and Tires LLC in Salt Lake City, Utah."
Towable Campers Retailers to Upsell to Shoppers
"Whether you’ve been hauling large trailers for years or you’re about to embark on your first family vacation with a small travel trailer, towing isn’t something to be taken lightly, says Consumer Reports."
Co-op Advertising Funds Can Boost Your Revenue in 2020
October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.
How to Target Tire Shoppers
"Tire shoppers care more about all-weather grip and treadwear warranty than they do about price, according to a Consumer Reports survey of members who bought tires. Only one in five shoppers specifically looked for the lowest price."
Many Parents Don’t Know When to Purchase New Car Seats
"Moving your child through the various stages of car seats can be expensive, especially with the average price of a new convertible seat right around $175, says Consumer Reports. The key question for parents, of course, is when to upgrade."
More Consumers are Buying Their Car Accessories Online
"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."
Drivers Give Their Vehicles More Checkups than Their Bodies
While the temperatures may be starting to cool down, things are just starting to heat up between Americans and their cars as the majority admit to having strong feelings of love toward their personal vehicles, according to a new Cars.com national survey.
Why Dealerships Should Promote Leasing Electric Vehicles Instead of Buying
"For most American car shoppers interested in a pure electric vehicle (EV), the technology can present a host of unfamiliar considerations, says Consumer Reports. For that reason, CR believes leasing, rather than buying, makes the most sense."
60% of Vehicles Refinanced Last Year were Pickup Trucks
Trucks are refinanced more than any other personal vehicle type on the road and driving higher monthly refinance savings ($89 on average in 2018 for truck owners versus $77 on average for car owners), according to a new RateGenius report.
Auto Insurance Companies to Promote Direct-to-Consumer, Self-Service Options
The last decade of seemingly non-stop direct-to-consumer advertising and heavy investment into digital self-service technologies have driven roughly one-fourth of auto insurance customers to adopt direct distribution models that bypass agents in favor of do-it-yourself tools. According to the J.D. Power 2019 U.S. Auto Insurance Study, that transition has helped overall customer satisfaction with auto insurance providers reach its highest level ever.
Used Car Dealers to Promote SUV Selection this Year
Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.
