"Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation."
Tag: Gen Z
Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.
Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.
You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.
Banks' huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they're used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.
Global health service company Cigna released results from a national survey exploring the impact of loneliness in the United States. The survey, conducted in partnership with market research firm, Ipsos, revealed that most American adults are considered lonely.
Plenty of Fish (POF), a dating app for conversations, today released Conversation Nation 2018. The study, which surveyed 2,000 U.S. singles over 18 years of age, revealed conversation as the benchmark for chemistry and compatibility. Seventy-four percent of singles say conversation is the #1 indicator of chemistry, even over physical attraction.
"Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes."
Of Americans who received physical education (PE) in school, a vast majority are active as adults and more than one-third are active to at least a "healthy level," according to the Physical Activity Council's (PAC) recently released 2018 Participation Report.