Gen Z is the most digitally-savvy generation to date, seeing as they’ve spent their whole lives in a world where technology was readily accessible to the masses. The normality of online experiences and readily available information have developed an unmoving set of values for the majority of this age group.
Tag: Gen Z
“Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to A Millennial Approach to Luxury, a recent report from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive browsing ability afforded to them by online shopping, but also appreciates the luxury in-store experience.”
“Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp.”
Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.
They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?
Are your youngest employees feeling unmotivated? The latest Deloitte Millennial Survey reveals that workers under age 35 want specific actions from the leaders who run their places of employment.
Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.
“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”
Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.
Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.