Tag: Gen Z

Here’s How Young Luxury Product Shoppers Make Buying Decisions

“Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to A Millennial Approach to Luxury, a recent report from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive browsing ability afforded to them by online shopping, but also appreciates the luxury in-store experience.”

Realtors to Target the 59% of Gen Zers Who Want to Buy Houses

“Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp.”

Are Your Clients’ Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.

How to Update Your Management Style for Gen Z Workers

They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?

Here’s How to Motivate Your Younger Employees

Are your youngest employees feeling unmotivated? The latest Deloitte Millennial Survey reveals that workers under age 35 want specific actions from the leaders who run their places of employment.

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

Is Your Online Reputation Costing You Gen Z Dollars?

You may think of millennials as the digital generation. But have you ever stopped to consider Gen Z, whose purchasing power is growing with every passing year?

89% of Americans Shop at Discount Stores

“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Managers: It’s Time To March To Your Own Coaching Cadence

Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.

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