Tag: Gen Z

Retailers to Promote Women's Clothing and Cosmetics to Gen Z

"32% of teens think the economy is worsening, up from 25% who thought the same last fall, according to a Piper Jaffray survey of American teenagers, reports Retail Dive."

Gen Z Heavily Influences Their Parents' Spending

If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.

58% of Consumers Open Emails with This Content in the Subject Line

Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?

Not Sure How to Advertise to Gen Z? Here's a Crash Course

Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.

Here’s How Young Luxury Product Shoppers Make Buying Decisions

"Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to A Millennial Approach to Luxury, a recent report from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive browsing ability afforded to them by online shopping, but also appreciates the luxury in-store experience."

Realtors to Target the 59% of Gen Zers Who Want to Buy Houses

"Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp."

Are Your Clients' Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.

How to Update Your Management Style for Gen Z Workers

They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?

Here's How to Motivate Your Younger Employees

Are your youngest employees feeling unmotivated? The latest Deloitte Millennial Survey reveals that workers under age 35 want specific actions from the leaders who run their places of employment.

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18–23 and 66% for those ages 24–37.

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