Adapting Your Sales Process to Gen Z and Millennial Buyers

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The Next Evolution of the Sales Process Webinar Recap from SalesFuel and SalesIntel

Successful leaders know having quality data is key, but you also need great ops and processes that help you hit your quota consistently. Anything that can be done to make it smoother directly impacts your ability to win. 

SalesFuel CEO C. Lee Smith and SalesIntel's David Reed discuss what the next evolution of sales processes looks like in the future. They also reveal: 

  • Buyer behavior: before and during the sales process 
  • The differences between younger buyers and Gen X and Baby Boomer decision-makers
  • 4 research-​based insights that will shape the next evolution sales process

During this insightful webinar, Lee also unpacked SalesFuel’s latest Voice of the Buyer study which uncovers how purchase decisions are made in B2B organizations. 

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" | Keynote Speaker | Certified Behavioral Analyst | Global Sales Credibility Authority
If Columbus had an MLB team, you can bet it WOULD be Columbus! — 2 days ago
C. Lee Smith