small business Archives

Selling Media During the Coronavirus Pandemic - Special Report from AdMall

Special Report: Selling Media During the Pandemic

As a media seller, you might feel like your entire income stream is at risk. As many of your clients are closing their doors or suffering significant business impact because of the coronavirus outbreak, your first instinct may be to pull back. But this is the LAST thing you should do! Yes, it’s bad out there. However, going into hiding is NOT a survival strategy.

Remember that the first objective of sales professionals is to help your clients, and they need your help now more than ever. So it is critical that you stay focused and productive during these trying times.

Download our Selling Media During the Pandemic whitepaper now to learn how!

C. Lee Smith April 13, 2020 Newsletter Only, White Papers Tags: advertising, coronavirus, digital advertising, local advertising, Media sales, pandemic, small business, SMBs

Here's What Small and Large Businesses Value in Digital Ads

There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.

Rachel Cagle August 7, 2019 Media + Marketing Tags: digital, digital advertising, digital marketing, small business, small businesses

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

Rachel Cagle July 17, 2019 Media + Marketing Tags: Client Retention, digital, digital advertising, digital marketing, search, search advertising, SEO, small business, small business owners, small businesses

Empowering Small Businesses Through Social Media

According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?

Rachel Cagle July 2, 2019 Media + Marketing Tags: Facebook, instagram, Pinterest, small business, small business owners, small businesses, social, social media, Social Networking, Youtube

Why Small Businesses Need Websites

If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.

Rachel Cagle June 5, 2019 Media + Marketing Tags: local, local search, small business, small business owners, small businesses, website, websites

How to Convince Small Businesses They Need Websites

When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?

Rachel Cagle March 27, 2019 Media + Marketing Tags: digital, digital advertising, digital influence, digital marketing, small business, small business marketing, small business owners, small businesses, website, websites

Technology is on the Top of Half of Small Business Owners’ Investments Lists

CIT Direct Capital, the national online small business lending unit of CIT Group, today announced the results of its new survey conducted by The Harris Poll revealing that nearly three out of four small businesses in the U.S. plan to expand their product and service offerings this year.

Rachel Cagle May 15, 2018 Business Development, Digital + Technology Tags: business, Hiring, small business, small business owners, small businesses, Technology

Specialization is How Small Agencies Can Win Business from Big Ones

It’s difficult being a small ad agency going up against the big kids on the block. However, that may be because a lot of smaller agencies overlook this key competitive advantage.

Rachel Cagle April 4, 2018 Media + Marketing Tags: competition, personalization, search, search engine optimization, SEO, small business, small business marketing, small businesses

Close to Half of All B2B Product Researchers Are Digital Natives

Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.

Courtney Huckabay March 21, 2018 B2B, Business Development Tags: B2B, decision makers, millennial, small business, SMB

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

"Any all-digital business can benefit from adding an app to the marketing mix," Nabeena Mali writes for AppInstitute. "But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface."

Courtney Huckabay March 19, 2018 Business Development, Digital + Technology Tags: automotive, B2B, hotels, mobile apps, real estate, restaurants, Retail, small business, SMBs, Tourism

Know Where SMBs are Headed for 2018

From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon's Jacqueline Emigh.

Courtney Huckabay January 10, 2018 B2B, Business Development Tags: small business, SMB, SMBs

owner of a small business store showing her tasty cakes

90% of SMBs Plan to Hire in 2018 — Depending on Budget

From launching new products to making new hires, here is what small businesses are excited about in the new year. Ninety percent of small business owners plan to hire one to two new employees in the upcoming year, just one of the many ways in which small businesses are poised to evolve and expand, according to the results of a new nationwide survey released by Microsoft Store.

Courtney Huckabay December 20, 2017 B2B, Business Development Tags: small business, small business owners

Tag: small business