Dishonest. It’s one of the words you want to be described as the least while pitching a sale, but is probably how you’re coming off if you’re trying to paint your product or service as perfect, no matter what. That’s the advice Todd Caponi gives salespeople in a recent SellingPower article.
Tag: Trust
2 Reasons Your Prospects May Not Trust You
James Rores, founder and CEO of Floriss Group, says that 97% of salespeople are not viewed as trustworthy by prospective clients. Instead, they’re seen as self-centered, pushy, and manipulative. Why does this happen?
The Importance of Leadership Transparency
Leadership transparency has also been called business’ “currency of trust.” As you know, trust is the foundation of any relationship.
Does Your Goal-Setting Process Foster Accountability and Trust?
Too many managers treat goal setting as a one-and-done task. If that’s how you’re establishing expectations for your sales reps, you could be in for major disappointment as the year progresses.
Seven Things Good Sales Leaders Do
People love to follow leaders who know where they are going and who care about their followers. Even those who consider themselves to be leaders are usually willing to follow others who seem focused and collaborative.
Authenticity Is Not A Sales Strategy
“Be authentic” has become the most tossed around and over-used cliché in the world of business and sales. Authenticity is not a sales strategy!
How to Increase Client Loyalty Through Empowerment
Everyone focuses on making customers feel happy and appreciated. But do you make your clients feel empowered? Empowered clients are comfortable clients, and comfort leads to loyalty.
This One Mistake Can Ruin A Boss’s Credibility
It takes a long time for leaders to build trust and credibility with their employees. Just a few minutes of bad behavior on your part can completely destroy what you’ve worked so hard to earn.
Over 50% of B2B Buyers Want to Do Business With a Strong Brand
The sale comes down to trust. Most importantly, the right kind of marketing can develop a buyer’s sense of trust and get a sales rep through the door for that all-important first meeting.
39% of Shoppers to Switch to Products with More In-depth Labels
A new report released today from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75% are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. When shoppers were asked the same question in 2016 in a similar study by Label Insight, just 39% agreed they would switch brands.
Tom Peters: The Magic of Managing by Wandering Around
Tom Peters has been writing books and advising CEOs since before many of us were born. His ideas are as trendsetting and important now as they were thirty years ago. When he joined us on our Manage Smarter podcast earlier this year, he reminded us of what business leaders need to do to achieve excellence
You Need More Than A Company Outing To Build Trust
These days, leaders are busy taking their teams on bowling outings or to participate in volunteer events. But, when you need your team to buckle down and commit to completing an important project, trust is what makes the difference.
