You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.
When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?
Have you talked to your clients about their website landing page? For many businesses, that page serves as an introduction.
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Sometimes, no matter how up to date you keep your keywords, your client's site traffic may suddenly drop for an unknown reason. Here are some likely causes you may not have considered.
Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.