When the IAB and PwC last reported on the state of digital advertising, they gave us detailed figures for the first half of 2018. At that point, advertisers had spent $49.5 billion getting their messages out to consumers.
If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today at its IoT Industry Analyst Workshop released the 2018 State of Play report, based on a survey of 6,000 consumers in China, the United Kingdom and the United States. The report looks to analyze purchasing drivers, and to better understand how consumers feel about and interact with audio technology.
“The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.”