Tag: audio

IAB: OTT and DTC Brand Advertising Drove Q3 2018 Digital Ad Market Increases

When the IAB and PwC last reported on the state of digital advertising, they gave us detailed figures for the first half of 2018. At that point, advertisers had spent $49.5 billion getting their messages out to consumers.

Westwood One Study: Podcast Ads Shine in Driving Call-to-Action Metrics

If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers

Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today at its IoT Industry Analyst Workshop released the 2018 State of Play report, based on a survey of 6,000 consumers in China, the United Kingdom and the United States. The report looks to analyze purchasing drivers, and to better understand how consumers feel about and interact with audio technology.

Audio Streaming Volume has Risen by 45%

“The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.”

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.