How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.
Recently, Google updated its management manifesto. The company’s findings may surprise you.
It’s not nice to fool search engine giant, Google. In fact, the tech company will try to get even. That’s what happened when SEO whizzes tweaked their strategies to get better placement on Google’s search results pages.
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
Some marketers may consider out-of-home advertising to be a traditional media format. But, the industry’s rapidly changing. The availability of both traditional and digital options is one reason revenue keeps rising in OOH.
iProspect’s Paid Search Trends Quarterly Report for Q3 2017 gives paid search advertisers some insight into 2017’s trends and what to expect for the remainder of the year.
Consumers who are welcoming a new baby into their homes are embarking on an emotional and financial journey. For most new parents, this is a time of research and discovery as they determine which products and services they’ll need to purchase to fulfill their dreams of a happy family. Google has researched this topic and discovered exactly what new parents are asking about and how they’re obtaining their information.
Programmatic ad buying is capturing more attention and a bigger portion of the digital marketing budget. Industry experts note that the programmatic market has been doing particularly well in terms of direct response money. At the same time, there’s been growth in private exchanges. Now, Google wants to change everything and create a ‘custom brand exchange’ that will allow it to serve “as an intermediary between high quality publishers and the upper echelon of advertising options in a demand-driven market,” according to a post by Corey Pollack on Wave Digital Media.
We’ve entered that period when marketing services companies are busy releasing their projections about trends for the coming year. ExactTarget is out with its 2014 State of Marketing report. Not surprisingly, the firm emphasizes the importance of email. But this report also contains valuable findings about Google+ and marketers’ feeling about mobile ROI and those details are worth a look.
Consumers are already purchasing and buying gifts for the upcoming holidays. A significant amount of this activity takes place online so marketers who don’t have their digital presence updated should make that task their top priority. Google’s analysis of shoppers behavior suggests that while researching will take place all season long, at least 8% of consumers don’t complete their purchases until after Christmas which means that online ad spending should align with busy shopping days.