Tag: video ads

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail

It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Move Over, Pre-Roll Video Ads; It’s Time for Branded Video

Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

Seniors Are Clicking Online Video Ads

Is it an anomaly or a real trend? Marketers are asking themselves this question as they study the findings released by Videology regarding the demographics of consumers who are watching online video ads. The firm’s research shows that consumers over age 65 have the highest view completion rate (VCR) and the highest click-through rate (CTR) for this ad format.

Marketers to Measure Video Ad CTRs Against New Metrics

The first thing most marketers want to know about their new ad campaign is how many consumers are paying attention to the content. For online display campaigns, the industry standard for measuring success has been the click-through rate (CTR). But as the online video display sector grows more popular, some industry experts are coming up with more specific metrics to help marketers improve campaign measurement.

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