Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.
Tag: video ads
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Is it an anomaly or a real trend? Marketers are asking themselves this question as they study the findings released by Videology regarding the demographics of consumers who are watching online video ads. The firm’s research shows that consumers over age 65 have the highest view completion rate (VCR) and the highest click-through rate (CTR) for this ad format.
The first thing most marketers want to know about their new ad campaign is how many consumers are paying attention to the content. For online display campaigns, the industry standard for measuring success has been the click-through rate (CTR). But as the online video display sector grows more popular, some industry experts are coming up with more specific metrics to help marketers improve campaign measurement.