Heather Monahan is the CEO of her own company Boss In Heels and author of the new book Confidence Creator – which reveals the essential techniques for building confidence and becoming your most powerful self. She was recognized as a Glass Ceiling Award winner as one of the Most Influential Women in radio in 2017. In episode 11, we discuss the need for leaders to build their own personal brand, building confidence and resilience, and being female in the C-suite.
U.S. consumers are growing more accustomed to seeing online ads. The Ipsos Open Thinking Exchange claims that a solid 42% of surveyed consumers are watching online ads on a monthly basis. Some of these consumers take the next step and click on an ad to find out more. What motivates consumers to click and who is mostly likely to check out products online? The Ipsos research provides some answers.
Women contribute to their families’ economic well-being whether working outside or inside the home. Yet many women do not have life insurance, or if they do, are underinsured, according to the Insurance Information Institute (I.I.I). In fact, women who are a family’s primary breadwinner carry 31% less life insurance than their male counterparts, even as a growing number of women earn as much, if not more, than their husbands.
Earlier this year, several research shops predicted the return of business travel. The corporate travel budget may be back but expenditures are still carefully watched. To eke out as much profit as possible, hotels are now being encouraged to target women travelers. This group exhibits different travel patterns and looks for different features when compared to male business travelers.
Conventional wisdom has long held that marketers should aim their promotional messages to women between the ages of 25 and 54 with children living in the home. This pool of women, especially those who live in households that enjoy average incomes of at least $100,000 make for a target rich environment when it comes to selling products. A forthcoming report by Ipsos OTX, highlighted in a recent Center for Media Research post, casts some doubt on these beliefs.
According to the newly released “What Women Want From the Web Report,” Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall. The report found women who visit blogs notice online advertising far more than overall respondents. While this group is just 13% of women who read blogs regularly, it shows females are potentially more open to ads from relevant sources of information that they trust. Women age 18-24 are also more receptive to online advertising in various formats than the overall population, particularly more interested in localized information, surveys, social media formats and downloadable content.
In recent years, price-sensitive grocery shoppers have decided that private label brands are as tasty and possess the same quality as national brands. But do they know which stores sell the various private label brands? The low levels of awareness for such food brands suggest they often don’t, according to “Women’s Retail Brand Awareness: Private Label Fashion, Food & Storewide Brands,” a proprietary study of 305 women shoppers in the United States conducted by EPM Communications, the parent company of Marketing to Women. Often, womens’ preconceived notions about stores contribute to their errors in identifying which retailers carry which private labels.
According to a new survey by The NPD Group, Inc., anti-aging continues to be a key motivator for purchase among women skincare users. Seventy-five percent of women skincare users tell NPD they “use skincare products to look the best they can for their age.” However, while anti-aging continues to be a key influencer for usage, 21% of women facial skincare users are NOT using any anti-aging moisturizers, serums or treatments. In addition, of those consumers using anti-aging serums or treatments, almost a quarter of them (23%) are using these products less than once a day. According to analysts, this speaks to the pronounced need to increase the education and communication to move consumers to further engage in the category.
Years ago, running an ad campaign during TV soap operas was a safe bet for any marketer wanting to reach the female demographic. Times have changed. Women’s TV viewing habits have become as diverse as their demographics.