Author: Rachel Cagle

labels

39% of Shoppers to Switch to Products with More In-depth Labels

A new report released today from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75% are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label. When shoppers were asked the same question in 2016 in a similar study by Label Insight, just 39% agreed they would switch brands.

movers

Sellers Can Tout Neighborhood Vibe, Low Crime Rates to Appeal to Movers

Trulia, a home and neighborhood site for homebuyers and renters, released the results from a research survey to find out how many Americans experience "neighborhood regret," and discover new strategies to prevent buyer and renter remorse in the future. The survey, conducted online by Wakefield Research of 1,000 Americans found that 36% of those who recently relocated would have moved to a different neighborhood than their current one; additionally 77% agree there is no single reliable source for complete neighborhood information.

video

Targeting Video Streaming Customers: What You Need to Know

How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.

lunch

Restaurants to Target Employees with 30-Minute Lunch Breaks

The lunch "hour" may be a concept of the past, new research from staffing firm OfficeTeam suggests. More than half of workers (56%) said their typical lunch break lasts 30 minutes or less.

walk

Sporting Goods Stores Helping Customers Walk to Improve Heart Health

"Walking can be a wonderful way to get exercise. But do you ever wonder if you're moving briskly enough to benefit your heart? There's a quite a difference between a leisurely neighborhood stroll and a purposeful gait when you're late for the bus. Now, new research suggests that a pace of about 100 steps per minute qualifies as brisk walking for many people, reports Harvard Health Publishing."

buy

What Prospects Need to Know to Buy Right Now

There’s a reason behind why that hesitant buyer isn’t signing your contract. They just aren’t telling you what it is. And, chances are, they’re not going to tell you without a bit of prompting.

interactive-voice

Privacy is a Concern for 50% of Consumers Considering Internet of Things Devices

Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on IoT and connected home technologies. Notably, less than 20% of people surveyed feel like they have a good understanding of what the Internet of Things is, however, nearly 70% of consumers already own at least one IoT device. In addition, 84% of people would like the ability to monitor their utility usage in real-time with connected devices, and would choose a utility provider over a competitor based on that ability if given a choice.

breakfast

Restaurants Can Score More Business by Serving Consumers’ Favorite Breakfast Foods

Whether it's the slurp of a honey banana smoothie or the crackle of fresh bacon, breakfast is what gets many of us out of bed in the morning. A new survey conducted by the National Honey Board highlights how the U.S. does breakfast.

financial

Financial Institutions Can Target College Tuition Payers With Loan Packages

According to the 2018 Allianz Tuition Insurance College Confidence Index, roughly 40% of families find the Free Application for Federal Student Aid (FAFSA) challenging to complete; a troubling statistic considering the growing number of families saving nothing for college. The index reveals a growing "college savings gap," as even parents who have saved have only about a third of what they think a four-year degree will cost. Both groups expect to tap outside sources (including those accessible after filing the FAFSA) to cover 40% of the balance, a significant increase from 2017.

news

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

auto

Ride-sharing and Auto Subscription Programs Popular with City Dwellers.

The automotive industry's predictions on the future of traditional vehicle ownership remain a topic of debate and at times a guessing game. Ultimately, awareness, availability and acceptance of on-demand transportation options, such as car-sharing, ride-hailing and subscription services, will likely be the deciding factor. The uptake of vehicle ownership alternatives is transforming the way consumers view mobility, according to the 2018 Cox Automotive Evolution of Mobility Study on Alternative Ownership.

supplements

Most Americans Believe Synthetic Supplements Should be Labeled

Trust Transparency Center released the results of a new survey finding that most Americans prefer natural dietary supplements over synthetic and think synthetic supplements should be labeled as such.

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