Category: Lifestyles+Events

Mortgage Brokers can Guide Homeowners Through Confusing Processes

"After climbing for much of 2018, mortgage rates have been falling since the beginning of the year. The average mortgage APR (annual percentage rate) was recently at 4.28%, according to Freddie Mac, compared to a high of 5% in 2018. But just because rates are down doesn't mean you're getting a good deal, says Consumer Reports."

Pet Retailers to Promote Dog-Associated Happiness

"The well-respected survey that’s been a barometer of American politics, culture and behavior for more than four decades finally got around to the question that has bedeviled many a household: dog or cat?"

Retailers to Promote Their Support of Programs to End Youth Homelessness

"In support of the Street Child World Cup, Ipsos has partnered with the National Network for Youth and Street Child United to raise awareness of youth homelessness and for the event in which street children from around the globe represent their countries in a soccer tournament."

Hotels to Promote Friendly Accommodations for Pride Celebrations

With April acting as the unofficial kick off to Pride season, recognized annually and internationally throughout June, now is the perfect time to start planning a trip around the upcoming 2019 Pride festivities. Travelers planning a trip to celebrated Pride destinations including Los Angeles, Chicago, Washington D.C., San Francisco and New York City can browse hotels, booking tips and itineraries.

More Americans Would Rather Shop Local than on Amazon

"An Ipsos poll reveals the extent to which Americans have a favorable opinion toward different ideas, companies and people."

Businesses to Promote Flexible Work Schedules to Recruit More Employees

"The new Ipsos survey across 27 countries, conducted in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, highlights how, in order to share responsibility for childcare, men need more support from employers."

17% of Consumers Plan to Go to a Restaurant on Easter

"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

"The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases."

Insurance Companies to Promote Cruise Refund Policies

InsureMyTrip, the travel insurance authority, today announced the results of its annual cruise survey. The new poll of roughly 1,440 U.S. respondents reveals that getting sick or injured before or during a cruise remains the top concern for travelers. Health-related issues also led the majority of travel insurance claims for cruise vacations.

Charities/Causes to Target Seniors to Help Improve Their Health

A new independent report that provides evidence that consistent volunteering can improve the health and well-being of people age 55 and older was released by the Corporation for National and Community Service (CNCS), the federal agency responsible for the nation's volunteer and service efforts.

Electronics, Travel and Investing Companies to Target the Affluent

"The Global Affluencer is a global affluent consumer who has more disposable income, travels more and spends more on goods and services than other people. He or she is also the first to try new products and then tell their networks about them, according to the Ipsos 2018 Global Affluent Study, its first global affluent data set ever released."

Democrats to Appeal to Younger Voters in the Next Presidential Election

"No longer the new kids on the block, millennials have moved firmly into their 20s and 30s, and a new generation is coming into focus. According to Pew Research Center, Generation Z, diverse and on track to be the most well-educated generation yet, is moving toward adulthood with a liberal set of attitudes and an openness to emerging social trends."

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