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"Moving your child through the various stages of car seats can be expensive, especially with the average price of a new convertible seat right around $175, says Consumer Reports. The key question for parents, of course, is when to upgrade."
Category: Lifestyles+Events
Advertising the Best Times to Book Holiday Travel
When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.
Adult Day Care Centers can Target Caregivers
"More than half of working caregivers feel they have to compromise within their careers to care for aging parents, according to a new survey by Home Instead. Inc., franchisor of the Home Instead Senior Care network. In addition, 43% of working caregivers feel their career growth has suffered as a result of the sacrifices they've made to provide care and support."
Office Supply Retailers to Promote Move-Related Offerings
"While back-to-school season is already top-of-mind in some areas of the U.S., summertime also represents the height of moving season (May — September), and both factors influence sales of office supplies."
Financial Planners to Council Retirement Planners on How To Spend Wisely
"You’re probably seeing a lot of pictures of old people on social media as the latest craze over the 'FaceApp Challenge' has children looking like seniors. This latest obsession of aging yourself may seem like a cool thing to do, but how do people really feel about getting older, asks Ipsos?"
Bookstores to Promote Their Celebrity Book Club Selections
"At a time when book discovery is challenging because of the amount of content clamoring for attention, celebrity book clubs are playing an important role in spurring sales for listed titles. According to global information company The NPD Group, the volume of the sales bump varies with the celebrity’s level of popularity, but having a book selected by a celebrity reader with a big following can result in a huge increase exposure and sales."
Adult Day Care Services to Advertise Programs for Lonely Seniors
"Americans ages 60 and older are alone for more than half of their daily measured time, which includes all waking hours except those spent engaged in personal activities such as grooming. All told, this amounts to about seven hours a day; and among those who live by themselves, alone time rises to over 10 hours a day, according to a new Pew Research Center analysis of Bureau of Labor Statistics data."
Retailers to Promote College Dorm Must-Haves
"It's hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there's lots of packing to do. If your child's list is long, she's not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel."
Real Estate Agents to Promote The Stress-Reducing Aspect of Their Services to Home Sellers
"A recent online survey conducted by Ipsos on behalf of Zillow reveals that more than three quarters of Americans who have sold a home in the past three years say the experience of selling was stressful for them (77%) — behind only going through a relationship breakup (78%). Selling a home is rated as being more stressful than buying a new home (72%), planning a wedding (60%), getting fired (58%), becoming a parent (58%), teaching a teenager to drive (53%) and potty training a child (47%)."
Bars and Entertainment Businesses to Target Single Dads Who Seek Social Connections
"The quality of an individual’s social connections has been proven to be an indicator of physical and mental well-being and longevity, with mutually supportive friendships acting as a protective factor against anxiety and depression, reports Ipsos. Having strong social connections can be beneficial to fathers, who can experience stress and isolation during this critical life stage."
Retailers to Tout These Hot Back-to-School Items
"The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K‑12 schools and college combined was projected to reach $82.8 billion in 2018."
Credit Card Companies Promote Features to Help College Grads Establish Good Credit
"Just got your degree? Congratulations! Now’s the time to follow that smart move with another and take a few minutes to learn how to build a good credit profile, says Consumer Reports."
