Tag: BIA

Local Ad Market to Jump by 5.8% in 2020

The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.

Co-op Advertising Funds Can Boost Your Revenue in 2020

October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.

Traditional Media to Account for 60% of Local Ad Spending This Year

Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, electricians and HVAC contractors tell researchers that they’re happy with the state of business this year. The booming economy means that 60% of these businesses will not be spending more on advertising in 2019.

Are You Getting Your Share of Automotive Ad Money?

There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

BIA: 60% of Franchisees to Boost 2019 Ad Spending

Franchisees use up 16 media formats to connect with target audiences in local markets. This spending represents great opportunity for you.

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.

Are You Helping Your Clients Make the Most of Their Video Advertising?

Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.