Tag: BIA

Traditional Media to Account for 60% of Local Ad Spending This Year

Ear­li­er this year, BIA Advi­so­ry Ser­vices pre­dict­ed at least 55.3% of mar­keters would main­tain ad spend­ing while 25.2% would increase spend­ing. In the firm’s updat­ed fore­cast this month, ana­lysts say that ad spend­ing in the local media mar­ket­place will amount to $148.8 bil­lion.

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, elec­tri­cians and HVAC con­trac­tors tell researchers that they’re hap­py with the state of busi­ness this year. The boom­ing econ­o­my means that 60% of these busi­ness­es will not be spend­ing more on adver­tis­ing in 2019.

Are You Getting Your Share of Automotive Ad Money?

There’s no ques­tion that the auto­mo­tive ver­ti­cal fuels plen­ty of adver­tis­ing spend­ing in our econ­o­my. This year, accord­ing to BIA Advi­so­ry Ser­vices, the entire auto­mo­tive ver­ti­cal will spend at least $15.1 bil­lion on local mar­ket adver­tis­ing.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advi­so­ry Ser­vices’ U.S. SAM™ Sur­vey of Adver­tis­ing and Mar­ket­ing indi­cate that mar­keters will con­tin­ue to invest in adver­tis­ing for­mats that gen­er­ate the best results. For many, those for­mats are dig­i­tal and mobile.

Are Your Clients Spending Enough on Search Advertising?

The lat­est Sur­vey of Adver­tis­ing and Mar­ket­ing from BIA Advi­so­ry Ser­vices reveals that 37% of retail small and medi­um-sized busi­ness­es earn half of their rev­enue from their online efforts.

BIA: 60% of Franchisees to Boost 2019 Ad Spending

Fran­chisees use up 16 media for­mats to con­nect with tar­get audi­ences in local mar­kets. This spend­ing rep­re­sents great oppor­tu­ni­ty for you.

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leav­ing mon­ey on the table by neglect­ing larg­er busi­ness­es that adver­tise in the local mar­ket? Maybe so, accord­ing to new research from BIA Advi­so­ry Ser­vices.

Are You Helping Your Clients Make the Most of Their Video Advertising?

Local TV rev­enues stand to rise by about 5.8% this year, accord­ing to BIA Advi­so­ry Ser­vices. The growth is being fueled by the Win­ter Olympics and by the upcom­ing fall elec­tions.