Tag: co-op

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, elec­tri­cians and HVAC con­trac­tors tell researchers that they’re hap­py with the state of busi­ness this year. The boom­ing econ­o­my means that 60% of these busi­ness­es will not be spend­ing more on adver­tis­ing in 2019.

Digital Specialist Revs Up Competitive Edge for Powersports Retailer

A local pow­er­sports deal­er in Hick­o­ry, North Car­oli­na sud­den­ly found them­selves in a cri­sis. A big chain pow­er­sports deal­er had set up shop only a mile away. And the store was in a more vis­i­ble loca­tion. This new com­pe­ti­tion, com­bined with the cool­er and wet­ter weath­er this past spring, result­ed in a decrease in the local business’s num­bers.

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local med­ical prod­uct solu­tions com­pa­ny in West Vir­ginia was part­nered with a small­er hos­pi­tal in its area. Sud­den­ly, a larg­er local hos­pi­tal opened its own med­ical sup­ply store, intro­duc­ing new com­pe­ti­tion to the prod­uct solution’s com­pa­ny.

Video! AE Travels The World of Co-op to Connect with Bike Shop

This month's Sell Smarter! Award Video fea­tures Matt Cent­ner of Com­cast Spot­light.

How to Help Clients Access More Co-op and MDF Funds

BrandMuscle’s 2018 State of Local Mar­ket­ing report explains what small busi­ness­es need in terms of mar­ket­ing sup­port from their brand part­ners. Here’s how you can help clients get what they need.

Maine Manager Helps Shop 'Pop' with Print Ad

With direct com­pe­ti­tion in a near­by town, this gun store’s man­ag­er and mar­ket­ing team need­ed to let the Fal­mouth com­mu­ni­ty know about its brand-new range and train­ing cen­ter. The Forecaster’s Cyn­dy Bell had all the ammu­ni­tion she need­ed from AdMall to reach out to her account. The Adver­tis­ing Accounts Man­ag­er knew from her research that the busi­ness had just changed its web­site and need­ed to increase the SEO of that new site.

Co-op Dollars Harvest Fruitful ROI for Equipment Dealer

Bradley Toy's Town Mon­ey Saver fran­chise serves the rur­al com­mu­ni­ty of Cen­tral Ken­tucky. He knows his client base well and con­tin­u­ous­ly looks for ways his agri­cul­tur­al adver­tis­ers can max­i­mize their cam­paign dol­lars. It also helps that he has 27+ years of media sales expe­ri­ence under his belt.

‘Get Out and Ride’ Event Gets the Deal Closed for AE" rel="bookmark"> Get Out and Ride’ Event Gets the Deal Closed for AE

Matt Centner’s account had been around the block – since 1975, to be exact – and his­tor­i­cal­ly did not invest much in local adver­tis­ing. The Com­cast Spot­light Pueblo account exec­u­tive was all too famil­iar with the up-hill road bat­tle this bike deal­er waged in the Col­orado com­mu­ni­ty each day to keep its seat at the top.

Co-op Dollars Land the Deal for Texas MSO

Account Exec­u­tive Jean­nie Evans called on a small local feed store in her Longview, Texas ter­ri­to­ry for Sud­den­link. The busi­ness oper­a­tor told her he had no mon­ey for mar­ket­ing. Hav­ing sold media for more than four years, she was not going to let that objec­tion stand in her way.

Auto Dealers Need Digital Co-op Dollars

A study reveals $14 bil­lion in brand co-op mar­ket­ing funds are left on the table each year. Net­sertive released, ‰ÛÏThe Chang­ing Face of Co-Op Mar­ket­ing Programs,‰Û report. The report explores how dig­i­tal mar­ket­ing trends are alter­ing the co-op land­scape and the per­sis­tent bar­ri­ers to adop­tion that brands and local busi­ness­es face.

Best of 2012: CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012

Con­sumer goods com­pa­nies con­tin­ue to pour mon­ey into trade pro­mo­tion to boost sales. The typ­i­cal com­pa­ny spends between 11% and 30% on the effort. These bud­gets are divid­ed between trade mar­ket­ing and con­sumer mar­ket­ing. In 2012, the lat­est research sug­gests that con­sumer goods com­pa­nies will increase their dig­i­tal con­sumer pro­mo­tions sig­nif­i­cant­ly. Many of these pro­mo­tions

CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012

Con­sumer goods com­pa­nies con­tin­ue to pour mon­ey into trade pro­mo­tion to boost sales. The typ­i­cal com­pa­ny spends between 11% and 30% on the effort. These bud­gets are divid­ed between trade mar­ket­ing and con­sumer mar­ket­ing. In 2012, the lat­est research sug­gests that con­sumer goods com­pa­nies will increase their dig­i­tal con­sumer pro­mo­tions sig­nif­i­cant­ly. Many of these pro­mo­tions

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