Tag: mobile ads

Mobile's Role in the Future of Digital Advertising

Are your clients heav­i­ly invest­ed in inter­net-based adver­tis­ing? If so, they’ve def­i­nite­ly made all of their ads mobi­ly com­pat­i­ble, right? … right?

What are the Most Effective Mobile Ad Formats?

An aver­age of 22.3% of com­pa­nies’ dig­i­tal adver­tis­ing bud­get is put toward mobile in-app ads, accord­ing to a study by Pub­Mat­ic. Addi­tion­al­ly, anoth­er 22.2% is allo­cat­ed toward mobile web ads. But do either of those come as a sur­prise to you? With how glued to our hands our mobile devices seem to be, it only makes sense that busi­ness­es should be allo­cat­ing a sig­nif­i­cant amount of their dig­i­tal funds to mobile adver­tis­ing.

Who's Using Which Mobile Devices the Most?

If you think that white Amer­i­cans are the ones most hooked to their mobile devices, you’ve thought wrong. Accord­ing to a report by Nielsen, out of white, black, Asian, and His­pan­ic Amer­i­cans, white Amer­i­cans use their smart­phones the least and aren’t the top tablet users either.

Are Your Clients' Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watch­ers. We’re look­ing at our phones con­stant­ly, even when we’re watch­ing our TVs at night.

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile adver­tis­ing over­come desk­top and lap­top adver­tis­ing spend, but this year, it’s going after TV’s ad spend­ing.

Introducing Affluencers and Why You Need to Advertise to Them

Afflu­encers spend 40% more than afflu­ents and, out of every con­sumer group, their future pur­chase intent is the great­est. Here's who they are and how to adver­tise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

How to Help Clients Use Click-to-Call to Score Revenue

Click-to-call rev­enue is set to reach a glob­al high of $13.7 bil­lion with­in the next two years, are your clients' mobile sites and mobile search ads ready to ful­fill cus­tomers' call­ing expec­ta­tions?

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile adver­tis­ing rev­enues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

Driving B2B Sales Using Mobile

The media for­mat dri­ving and/or influ­enc­ing approx­i­mate­ly 42% of the rev­enue of B2B com­pa­nies is prob­a­bly with­in arms' reach of you as we speak. Are you uti­liz­ing it?

Mobile Ad Market Garnering More Respect

With smart phone pen­e­tra­tion expect­ed to exceed 50% some­time next year, con­sumers may be spend­ing more time using mobile online resources. Mar­keters are clos­ing watch­ing the num­bers and many have begun to exper­i­ment with mobile ad cam­paigns. Ad spend­ing in this for­mat reached $416 mil­lion in 2009 accord­ing to eMar­keter. But what about future spend rates? Research shops have issued sig­nif­i­cant­ly dif­fer­ent pro­jec­tions for this for­mat, going for­ward to 2014.

Mobile Ad Spending Booms

As more con­sumers use their mobile phones for every­thing from talk­ing to tex­ting, mar­keters sense the need to get their mes­sages onto these devices. The Inter­net Adver­tis­ing Bureau, ear­li­er this year, pro­ject­ed a 2010 spend­ing lev­el of $593 mil­lion for mobile media with total spend­ing in 2013 to reach $1.450 bil­lion.

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