How would you rather learn about something: Reading a wall or text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make.
Tag: online video
Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.
As more consumers adopt over-the-top (OTT) viewing, the more they'll consume digital video via mobile devices, reports Ooyala.
Did you know that 76% of adults over the age of 18 have made a purchase because of a video they watched?
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What's happening and how do you fix it?