Tag: online video

Why Video Ads Are Crucial to B2B Companies

If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.

Why Video Ads are Worth Your Client’s Money

Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Which Medium is Driving 85% of Millennials to Make Purchases?

Did you know that 76% of adults over the age of 18 have made a purchase because of a video they watched?

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

Why Online Video is a Must-Have for Your Advertising Clients

While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.

3 Easy Steps to Increasing Online Video Click-Through

Your client has just finished the perfect online video to showcase their company. One problem, the video isn’t getting as many views as the client had hoped. What’s happening and how do you fix it?

3 Ways to Make Your Customer Service More Effective

If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.

Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail

It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

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