If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.
Tag: online video
Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.
As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.
Did you know that 76% of adults over the age of 18 have made a purchase because of a video they watched?
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.
While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).