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"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Tag: smartphone
Mobile's Role in the Future of Digital Advertising
Are your clients heavily invested in internet-based advertising? If so, they’ve definitely made all of their ads mobily compatible, right? … right?
Smartphone Retailers to Pitch 5G-Enabled Devices to Millennials
"Consumers in the U.S. are keeping their smartphones longer. According to the latest Mobile Connectivity Report from NPD Connected Intelligence, one in four (25%) smartphone owners held onto their last device for more than three years before upgrading, up from 18% two years prior (2H 2018 vs. 2H 2016)."
33% of Americans Want to Buy 5G-Enabled Smartphones
"According to the latest Mobile Connectivity Report from NPD Connected Intelligence, 5G awareness has reached nearly two out of three consumers, totaling 64%, at the end of the second half of 2018. This is up from 44% at the end of the first half of 2018."
What are the Most Effective Mobile Ad Formats?
An average of 22.3% of companies’ digital advertising budget is put toward mobile in-app ads, according to a study by PubMatic. Additionally, another 22.2% is allocated toward mobile web ads. But do either of those come as a surprise to you? With how glued to our hands our mobile devices seem to be, it only makes sense that businesses should be allocating a significant amount of their digital funds to mobile advertising.
Who's Using Which Mobile Devices the Most?
If you think that white Americans are the ones most hooked to their mobile devices, you’ve thought wrong. According to a report by Nielsen, out of white, black, Asian, and Hispanic Americans, white Americans use their smartphones the least and aren’t the top tablet users either.
67% of Consumers Plan to Download Mobile Games This Year
Fort Mason Games, a female-led gaming company that designs mobile games to help players relax and de-stress, announced survey results in honor of National Download Day. National Download Day marks the time period when the most apps are downloaded in the entire year; as Americans get smartphones for holiday gifts, they often re-download their apps and broaden their horizons with new ones. Fort Mason Games' larger mission is to revolutionize mobile games, fostering connection and collaboration instead of competition.
Retailers to Target Smartphone Users Via Voice Search
With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's U.S. edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.
Over Half of U.S. Video Starts Are Now Mobile
As more consumers adopt over-the-top (OTT) viewing, the more they'll consume digital video via mobile devices, reports Ooyala.
Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search
From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.
Phone: Why Clients Believe it's the Most Reliable CX Medium
Everything seems to be going digital. So, you’d be falling behind if you didn’t make most of your customer service the same way, right? Wrong.
Safety Is The Number One Reason For 76% Of Parents Who Buy Kids Phones
Ting, a top rated postpaid MVNO service and a division of Tucows Inc., revealed the results of its Ting Digital Family Lifestyle Survey, giving insight into parents' thoughts, concerns, habits and rules around their kids' mobile phone use. The survey covers topics that are important to those navigating parenting in the mobile digital age, including phone safety, content consumption on phones, rules around phone use, and the cost of keeping the family mobile. 1,565 parents with children under the age of 18 who have cell phones responded to the survey.
