Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.
You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.
How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?
If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.
Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.
Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.
"The quality of an individual’s social connections has been proven to be an indicator of physical and mental well-being and longevity, with mutually supportive friendships acting as a protective factor against anxiety and depression, reports Ipsos. Having strong social connections can be beneficial to fathers, who can experience stress and isolation during this critical life stage."
According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?
"Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers."
How often do online shoppers make online purchases? According to a report by Episerver, 26% of them make at least one purchase on a weekly basis; a 3% increase from last year. While this shows great promise for online retailers, there’s still one problem: more retailers are offering e‑commerce options every year.
MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.
A few weeks ago, we discussed the shockingly low number of small businesses who are improving their sales through websites in, “How to Convince Small Businesses They Need Websites.” Now, Kelsey McKeon has shown with Visual Objects research that 38% of small businesses don’t even have social media accounts!