When you go to a business meeting or are networking in general, you are on the lookout for contacts and prospects. Your commercial is the ability to provide information to create interest and response from prospects. It is the prelude and the gateway to a sale.
National polling released today by the American Speech-Language-Hearing Association (ASHA) and Read Aloud 15 MINUTES shows that significant percentages of parents report their children's popular technology use is routinely taking time away from reading and conversing, activities basic to fostering brain and communication development.
Jessica Ogilvie, Ph.D. is an Assistant Professor of Marketing at Marquette University and a researcher on topics including strategic issues related to front line management, sales, and service. Most recently she was awarded the 2018 Excellence in Research Award by the American Marketing Association's Sales Special Interest Group. In episode 29, we discuss tips for recruiting on college campuses, the differences between what Gen Z and Millennials are looking for from a job, and how to keep young talent from job hopping.
New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players' strengths and weaknesses in the space.
A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90% of employees in pet friendly workplaces feel highly connected to their company's mission; fully engaged with their work and willing to recommend their employer to others. In contrast, less than 65% of employees in non-pet friendly workplaces made the same claims.
One boss I had years ago faced a big challenge. He needed to connect with the buildings and grounds employees he'd just been assigned to supervise. How was he going to understand those grievances if he spent most work days buttoned up in meetings in the executive wing? Simple.
Many consumers don't do their research when it comes to credit cards, according to U.S. News & World Report, the global authority in rankings and consumer advice. In its most recent survey of credit card holders, U.S. News found that nearly half of respondents didn't research their card before signing up. Further, more than 50% of those surveyed don't regularly shop around for better cards.
A second national study by Planet Fitness found that, not only is the dad bod type on the rise, with 25.1 million adult men in America (21%) self-identifying as having a dad bod in 2018 versus 21.5 million adult men in America (18%) in 2017, but both men and women agree that it's the ultimate badge of fatherhood and comes with a plethora of benefits, from increased confidence, happiness with physical appearance and even greater marital bliss.
Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?
According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.