August 17, 2018

Insurance Companies Can Attract New Client by Advertising Discounts to Homeowners Who Make These Improvements

"With home-improvement season in full swing, this is the time of year when you might make upgrades that can protect your home from burglaries, fires, and storms, such as hurricanes and tornadoes. According to Consumer Reports, if you take steps to make your home safer, your homeowners insurance company could reward you with a premium discount, depending on what you've done."

August 16, 2018

Political Parties Can Increase Membership by Encouraging Politically Disinterested Consumers Register to Vote

A new survey from PRRI/ The Atlantic, "American Democracy in Crisis: The Challenges of Voter Knowledge, Participation, and Polarization," finds an alarming number of Americans do not know what factors allow people to vote. The survey also finds large divides by political party and race regarding the issues facing the U.S. electoral system. Despite this, there is bipartisan support for a range of policies that increase access to voting.

August 15, 2018

Auto Dealers to Tap New Revenue Stream by Offering Subscriptions to Carless Consumers

"According to The Geography of Transport Systems by Jean-Paul Rodrigue, more than 90% of households in the United States own at least one vehicle, and the number of cars sold in America reached a record-breaking 17.6 million in 2016, reports Popular Science. But things have started to change. As local transportation continues to evolve more millennials are opting out of buying their own car in favor of newer, more flexible options like ridesharing service. To combat this migration, some manufacturers allow customers to subscribe to a car on a monthly basis for a fee, much the same way they subscribe to Netflix or Spotify."

August 14, 2018

How to Stop Conspiracy Theorist Gossips

What can you do to stop conspiracy theorists from running the gossip mill at your company? Cynthia Wang, a clinical professor of management and organizations at the Kellogg School and a team of researchers, looked into why people start and spread conspiracy theories.

August 14, 2018

94 Million People Researched Cosmetic Treatments Last Year

A record 94 million people visited RealSelf, the world's leading online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017, and laser and energy technologies have played a crucial role in the overall growth of medical aesthetics. Interest in laser and energy device treatments on RealSelf grew 10.5% in 2017, and five of the top 10 most researched minimally invasive categories on RealSelf last year included treatments using a laser or energy device.

August 13, 2018

You Are Now Under My Power (Statement)

Power statement: a statement that makes your product or service outstanding, understandable, credible (incredible) and buyable. A (non-traditional) statement that describes what you do and how you do it in terms of the customer and his or her perceived use or need for what you're selling.

August 13, 2018

Sharing Economy Services To Increase Business by Targeting Young Mobile Travel Planners

While Americans are growing more familiar with sharing economy services, the intention to use these services is declining in favor of more traditional services. According to the fourth annual Allianz Travel Insurance Sharing Economy Index released by Allianz Global Assistance, 53% of Americans declared they are either "not very likely" or "not at all likely" to use sharing economy services during their 2018 summer travels.

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