Tag: millennial

Millennials and Gen Z Driving Demand for Non-Traditional Health Care

“Unsatisfied with health care’s status quo, millennial and Gen Z consumers in the U.S. are paving the way for non-traditional care models, such as retail clinics, virtual and digital services, according to results of an Accenture survey.”

35% of Esports Fans Will Try a Brand That Sponsors Their Favorite Teams

If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports

More than 50% of Consumers Prefer to Handle Home Improvement Themselves

Homeowners looking to add personality and individuality to their home are more likely to undertake a do-it-yourself remodel than hire a professional, according to the National Association of Realtors 2019 Remodeling Impact Report: DIY. The report also shows that cash-strapped millennials are the most likely of any generation to take on a DIY project.

Search Trumps Social – Here’s the Proof

One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.

46% of Americans Think Travel Agents Add Value to Trips

The vast majority of Americans (75%) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.

89% of Americans Shop at Discount Stores

“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”

Millennials are Purchasing Artwork and Utilizing Social Media to Find Their Pieces

Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it, according to a new study conducted by Park West Gallery, one of the world’s largest private art galleries.

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

Women Are 10% More Likely Than Men To Talk About Death Preparation

MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.

13% of Gen Xers Exceed Their Travel Budget

With its tenth annual Vacation Confidence Index, Allianz Global Assistance finds 10% of Americans admit to going over budget while on vacation last year, and those who did, on average, overspent by 27% ($534).

Sharing Economy Services To Increase Business by Targeting Young Mobile Travel Planners

While Americans are growing more familiar with sharing economy services, the intention to use these services is declining in favor of more traditional services. According to the fourth annual Allianz Travel Insurance Sharing Economy Index released by Allianz Global Assistance, 53% of Americans declared they are either “not very likely” or “not at all likely” to use sharing economy services during their 2018 summer travels.

Audio Streaming Volume has Risen by 45%

“The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.”

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