Tag: millennial

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

Travel Agents can Appeal to Millennials’ Music Taste to Promote Travel Destinations

Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.

65% of Millennial Loyalty Program Members Want Digital Rewards

New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.

Home Improvement Accident-Related ER Visits are 23% More Likely to Affect Millennials than Boomers

Millennials are more likely than baby boomers to land in the ER from a DIY home improvement project gone awry, and that overzealousness may be because they are eager to show off their latest project on social media, according to a new survey by SoFi.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

What the 60% of Employees Who Value Comfortable Workspaces are Looking For

About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18-34.

Millennials are Increasingly Open to Buying Beer in New Retail Environments

“The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting.”

Online Dating Sites Can Sell Online Profile/Bio Writing Services

Plenty of Fish (POF), a dating app for conversations, today released Conversation Nation 2018. The study, which surveyed 2,000 U.S. singles over 18 years of age, revealed conversation as the benchmark for chemistry and compatibility. Seventy-four percent of singles say conversation is the #1 indicator of chemistry, even over physical attraction.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.

Close to Half of All B2B Product Researchers Are Digital Natives

Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Driving B2B Sales Using Mobile

The media format driving and/or influencing approximately 42% of the revenue of B2B companies is probably within arms’ reach of you as we speak. Are you utilizing it?

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