| 
69% of Americans would be likely to consider a used vehicle for their next auto purchase, according to a survey from Ally Financial conducted online by The Harris Poll among more than 2,000 American adults.
Category: Automotive
Airlines to Promote Loyalty Program Clarity
Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they accumulate. According to the J.D. Power 2019 Airline Loyalty Program Satisfaction Study, nearly half (45%) of program members say they do not understand how to redeem their miles and/or points. This lack of understanding has a significant negative effect on overall customer satisfaction.
Auto Repair/Servicers to Promote Pre-Storage Services to Classic Car Owners
"If you plan to store a car for an extended period of time you will need to do more than just park it in the garage, says Consumer Reports."
Lower Electric Vehicle Costs Attract Younger Shoppers
"Members of the millennial and Gen Z generations care more than past generations about climate change, but younger Americans have been slow to show that belief in one important way: electric-car buying, reports CNBC."
Mechanics to Attract New Customers Through Payment Plans
"Payment plans for automotive repairs turn new customers into repeat customers, reports Modern Tire Dealer. 'It’s something you want to offer your clients when they don’t have the money,' says Jenny Moran, who handles the auto service payment plans for Mac Wheels and Tires LLC in Salt Lake City, Utah."
Towable Campers Retailers to Upsell to Shoppers
"Whether you’ve been hauling large trailers for years or you’re about to embark on your first family vacation with a small travel trailer, towing isn’t something to be taken lightly, says Consumer Reports."
How to Target Tire Shoppers
"Tire shoppers care more about all-weather grip and treadwear warranty than they do about price, according to a Consumer Reports survey of members who bought tires. Only one in five shoppers specifically looked for the lowest price."
Drivers Give Their Vehicles More Checkups than Their Bodies
While the temperatures may be starting to cool down, things are just starting to heat up between Americans and their cars as the majority admit to having strong feelings of love toward their personal vehicles, according to a new Cars.com national survey.
Boat Dealers to Target Millennials and Budget-Conscious Consumers
While the price of a personal watercraft (PWC) has historically hovered around $10,000, in recent years companies have begun offering less expensive, basic units to appeal to millennials and budget-conscious consumers.
Why Dealerships Should Promote Leasing Electric Vehicles Instead of Buying
"For most American car shoppers interested in a pure electric vehicle (EV), the technology can present a host of unfamiliar considerations, says Consumer Reports. For that reason, CR believes leasing, rather than buying, makes the most sense."
60% of Vehicles Refinanced Last Year were Pickup Trucks
Trucks are refinanced more than any other personal vehicle type on the road and driving higher monthly refinance savings ($89 on average in 2018 for truck owners versus $77 on average for car owners), according to a new RateGenius report.
Auto Insurance Companies to Promote Direct-to-Consumer, Self-Service Options
The last decade of seemingly non-stop direct-to-consumer advertising and heavy investment into digital self-service technologies have driven roughly one-fourth of auto insurance customers to adopt direct distribution models that bypass agents in favor of do-it-yourself tools. According to the J.D. Power 2019 U.S. Auto Insurance Study, that transition has helped overall customer satisfaction with auto insurance providers reach its highest level ever.
