Category: Automotive

Towable Campers Retailers to Upsell to Shoppers

"Whether you’ve been hauling large trailers for years or you’re about to embark on your first family vacation with a small travel trailer, towing isn’t something to be taken lightly, says Consumer Reports."

How to Target Tire Shoppers

"Tire shoppers care more about all-weather grip and treadwear warranty than they do about price, according to a Consumer Reports survey of members who bought tires. Only one in five shoppers specifically looked for the lowest price."

Drivers Give Their Vehicles More Checkups than Their Bodies

While the temperatures may be starting to cool down, things are just starting to heat up between Americans and their cars as the majority admit to having strong feelings of love toward their personal vehicles, according to a new Cars​.com national survey.

Boat Dealers to Target Millennials and Budget-Conscious Consumers

While the price of a personal watercraft (PWC) has historically hovered around $10,000, in recent years companies have begun offering less expensive, basic units to appeal to millennials and budget-conscious consumers.

Why Dealerships Should Promote Leasing Electric Vehicles Instead of Buying

"For most American car shoppers interested in a pure electric vehicle (EV), the technology can present a host of unfamiliar considerations, says Consumer Reports. For that reason, CR believes leasing, rather than buying, makes the most sense."

60% of Vehicles Refinanced Last Year were Pickup Trucks

Trucks are refinanced more than any other personal vehicle type on the road and driving higher monthly refinance savings ($89 on average in 2018 for truck owners versus $77 on average for car owners), according to a new RateGenius report.

Auto Insurance Companies to Promote Direct-to-Consumer, Self-Service Options

The last decade of seemingly non-stop direct-to-consumer advertising and heavy investment into digital self-service technologies have driven roughly one-fourth of auto insurance customers to adopt direct distribution models that bypass agents in favor of do-it-yourself tools. According to the J.D. Power 2019 U.S. Auto Insurance Study, that transition has helped overall customer satisfaction with auto insurance providers reach its highest level ever.

Used Car Dealers to Promote SUV Selection this Year

Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.

Self-Service Makes up 60% of Car Wash Profits

"Up until a few years ago, wand-bay type car wash properties had declined and fallen out of favor with new investors as well as existing owner/operators. Now that the economy and car wash industry are growing again, this may be a good time to revisit the self-service business model, reports Cash Wash Magazine."

Tire Retailers to Promote Smart and Sustainable Offerings

Fact​.MR has published a new study titled "Automotive Tire Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022", which sheds light on the overall market scenario prevailing in the automotive tire sector. Based on this assessment, the automotive tire market is likely to register steady growth during the forecast period until 2022. Some of the prime facets motivating revenue growth in the global automotive tire market include enhanced tire performance, launch of innovative products and surging tire production.

Tire Retailers to Target Parents of Young Children With Safety Messages

Safety is a top priority when a new baby arrives in the family, but new research commissioned by Michelin North America, Inc. (Michelin), indicates parents are overlooking a critical safety gap when it comes to hitting the road with their most precious cargo. The overwhelming majority of car-owning parents surveyed say their children's safety is important to them, but only about a third (37%) claim to have checked their tires to ensure they are safe.

Tire Retailers to Promote Installation Services for Tires Purchased Online

"Miles driven in the U.S. have been rising annually, and with more rubber hitting the road, tire sales have benefited, particularly in the e‑commerce channel. Online dollar sales of tires grew by 34% in the 12 months ending December 2018, according to The NPD Group’s Checkout E‑commerce Tracking. The tire category alone outpaced e‑commerce growth for the total market of automotive products, which was up 33% for the year."

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