QUICK TAKES ON SALES COACHING
Not all forms of conflict in an organization involve an argument. If you are always trying to convince a team member to change their work process but they keep missing deadlines, per Marlene Chism, a consultant, speaker and author on this topic, you have an unresolved conflict on your team.
Have you ever noticed how much more engaged you become in a story that features a flawed protagonist? Think about Walter White in Breaking Bad and how his basic dissatisfaction with life leads him down the path to criminality after he’s diagnosed with lung cancer. We root for characters like this because we identify with their flaws.
David Saltzman is the Principal at The Saltzman Group and a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. In this episode, we discuss: the StoryBrand Process; why are some stories memorable and spur action while others are ineffective; what are some of the pitfalls of the storytelling approach to watch for?; why you should Always be Yoda and never be Luke Skywalker; and the role of emotion in corporate sales.
Jim Doyle is a sales trainer, television sales veteran and author of the new book, Selling with a Servant Heart; 10 Lessons on the Path to Joy and Increased Income. In this episode, we discuss: the concept of Servant Heart Sales; several of the 10 lessons on Servant Heart sales; how to measure ROI from this approach; and tangible examples on language used Servant Heart technique.