Tag: advertising

Are Your Clients Skimping on Multicultural Ads to Their Detriment?

His­pan­ic Amer­i­cans, African Amer­i­cans, and Asian Amer­i­cans make up 18.1%, 13.4%, and 5.8%, respec­tive­ly, of con­sumers in the U.S., accord­ing to PQ Media and ANA AIMM’s U.S. Mul­ti­cul­tur­al Media Fore­cast 2019. Yet, the mar­ket­ing rev­enue for all of these demo­graph­ics com­bined last year was only 5.17%.

Overlooking Personalized Ads? You're Wasting Opportunity

Data-dri­ven per­son­al­iza­tion has helped 96% of mar­keters achieve their goals, accord­ing to Ascend2’s Data-Dri­ven Per­son­al­iza­tion report. These marketer’s goals are, hope­ful­ly, the same as your clients’.

Marketers Must Align Messages With New Cultural Trends

There are a few trends that are cur­rent­ly influ­enc­ing con­sumer behav­ior, accord­ing to a study by UM. Brands abil­i­ty to keep up with these trends will be the make or break of their adver­tis­ing efforts going for­ward.

The Common Advertising Tactic Sabotaging both You and Your Clients

The pres­sure to make a deci­sion can over­pow­er the doubt con­sumers may have when con­sid­er­ing a prod­uct and make them feel as if they need the prod­uct or ser­vice imme­di­ate­ly. How­ev­er, who wants their busi­ness asso­ci­at­ed with neg­a­tive feel­ings?

If You Want to Raise Awareness, Use TV Ads. Here's Why

Adver­tis­ing isn’t just a reminder of a prod­uct or service’s exis­tence. Accord­ing to TVB’s Pur­chase Fun­nel 2019 study detailed by Busi­ness­Wire, 96% of con­sumers aren’t even aware of prod­ucts or ser­vices until they see ads.

Manage Smarter 75: Creative Business Thinking to Differentiate You and Your Team

Glenn Rudin is founder of Always Been Cre­ative, a sales and mar­ket­ing con­sult­ing firm spe­cial­iz­ing in focused mes­sag­ing. In this episode, we dis­cuss: how to devel­op your spe­cif­ic dif­fer­en­tia­tors from com­peti­tors in your pro­fes­sion­al sec­tor; what is your "flamed-broiled"?; how to devel­op a 30-sec­ond pitch on what you do and why you're dif­fer­ent; how to imple­ment "what makes you stand out" to get team/company buy-in; and effec­tive brain­storm­ing ses­sion tech­niques to FIND your dif­fer­en­tia­tors.

Manage Smarter 74: How to Reach the C‑Suite Sooner

Jes­si­ca Hawthorne-Cas­tro is the CEO and own­er of Hawthorne Adver­tis­ing. an award-win­ning tech­nol­o­gy-based adver­tis­ing agency spe­cial­iz­ing in ana­lyt­ics and account­able brand cam­paigns. In this episode, we dis­cuss: How she rose from the mail room of a tal­ent agency to the C‑Suite; the #1 mis­take man­agers make regard­ing goal set­ting and plan­ning; the hottest trends in adver­tis­ing and dig­i­tal mar­ket­ing; and advice to young pro­fes­sion­al women aspir­ing to be in the C‑Suite

Who to Target with TV Ads during News Programming

Fake news is some­thing most Amer­i­cans are cau­tious of, espe­cial­ly nowa­days. With so many news sources to choose from, which ones do con­sumers con­tin­ue to turn to for what they feel are the most trust­wor­thy news updates?

Marketer Tests Prove Advertising Works

If you’re sell­ing media, you’ve prob­a­bly encoun­tered prospects who think they don’t need to adver­tise. Or maybe you’ve got clients who are cut­ting back on adver­tis­ing because they don’t think it’s help­ing them increase the bot­tom line.

What Makes Email Marketing Successful in 2019?

After ana­lyz­ing four bil­lion emails across 19 indus­tries in 126 coun­tries, GetRe­sponse has found new data about the most effec­tive ways to uti­lize email mar­ket­ing. How do your clients com­pare?

What are the Most Effective Mobile Ad Formats?

An aver­age of 22.3% of com­pa­nies’ dig­i­tal adver­tis­ing bud­get is put toward mobile in-app ads, accord­ing to a study by Pub­Mat­ic. Addi­tion­al­ly, anoth­er 22.2% is allo­cat­ed toward mobile web ads. But do either of those come as a sur­prise to you? With how glued to our hands our mobile devices seem to be, it only makes sense that busi­ness­es should be allo­cat­ing a sig­nif­i­cant amount of their dig­i­tal funds to mobile adver­tis­ing.

Digital vs. Traditional TV Advertising: What You Need to Know

From 2010 through May 2018, the num­ber of homes that are using dig­i­tal devices to watch TV con­tent has risen by 48% to 16 mil­lion, accord­ing to The Nielsen Local Watch Report. Con­sumers in these house­holds use devices such as tablets, smart­phones and smart TVs as their pri­ma­ry meth­ods of view­ing, rather than tra­di­tion­al TVs with a cable or satel­lite sub­scrip­tion.

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