The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?
If a consumer was trying to learn more about a product or service and both a video and text were on the same page, 72% would choose to watch the video.
If your clients are selling IT, they have to understand what these buyers are looking for. This year’s B2B Barometer from Spiceworks reveals what IT sellers can expect and how they should promote their offerings.
Are you still having trouble convincing your B2B clients that they need to develop thought-leadership content? They may be hesitating because they don’t understand the kind of impact this content can have on their bottom line. Here is some data to help you change their minds.
SalesFuel and its CEO Named By Selling Power as “2019 Top 15 Sales Enablement Vendors” and “Leading Sales Consultant”
SalesFuel is proud to announce its naming to two of Selling Power Magazine’s major #sales lists. SalesFuel CEO C. LeeSmith is named to Selling Power’s inaugural, annual list of “Leading SalesConsultants”. SalesFuel as acompany is also named as one of Selling Power’s “2019 Top Sales Enablement Vendors”,joining 14 other top companies. Selling Power says the
B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.
Are you among the 47% of sales reps who are struggling to make this year's numbers? You might be able to close the gap by understanding what your B2B buyers really want.
B2B buyers spend a lot of time checking out content online before they connect with a provider. This trend means you have to help your clients look their best online.
"Screens are going to get even wider than they are now, yet slimmer than ever before," Debbie Wilson-dewitt writes. "The advance word is that technology for reflective displays —full color e‑paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs."
Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.
"Any all-digital business can benefit from adding an app to the marketing mix," Nabeena Mali writes for AppInstitute. "But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface."